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The Body Shop introduces anti-pollution bus stops in London

29, May, 2017

Bureau, New Delhi

The Body Shop, Airlabs, JCDecaux, and Maxus last week introduced a ground-breaking new initiative to help reduce air pollution exposure for people in London.

Airlabs air cleaning technology, which removes harmful pollutants from city air including nitrogen dioxide (N02) and particulate matter has been introduced at three high profile and highly polluted central London locations. The Body Shop, often a pioneer in environmental activism and campaigning, is facilitating this by incorporating the innovative cleaning units into its brand advertising at three bus stops sites in New Oxford Street, Tottenham Court Road and High Holborn.

Airlabs research shows that Central London has exceeded legal limits of N02 levels nearly every day so far this year. The technology, which has been incorporated into The Body Shop ads, removes pollutants and delivers up to 95% cleaner air, helping protect passengers standing inside a bus stop who are at high risk from pollution exposure as they wait by the road for their bus.

The system works by trapping harmful particles (PM2.5) via a filtration system before gas pollutants, such as N02, are absorbed with cleaner air delivered to people in the immediate vicinity, thus protecting them from harmful air pollution exposure. The clean air provided could fill more than 80 buses every day

Elen MacAskill, The Body Shop UK Marketing & Corporate Responsibility Director told us "While these air cleaning units have yet to be introduced on a wider scale, we're making a start to help protect Londoners from air pollution exposure, as well as help raise awareness of this incredible technology available. We are calling on other businesses, transport operators, bus stop site owners and brands to follow this industry leading approach. The technology can help reduce urban pollution exposure for thousands of people every day where nitrogen dioxide levels exceed the legal limit".

Dallas Wiles, Commercial Director at JCDecaux UK added: "JCDecaux is committed to transforming urban landscapes and we strive to ensure that our screen locations add significant value to their immediate surroundings. Increased vehicle usage due to urbanisation is one of the main causes of air pollution so given The Body Shop's strong ethical commitment to sustainability, we naturally jumped at the opportunity to work with them, Maxus and Airlabs, using state-of-the-art technology to not only deliver a hard-hitting campaign, but also help to reduce air pollution in the city."

Tags :  The Body Shop Airlabs JCDecaux Maxus anti-pollution bus stop London OOH DOOH Out-Of-Home

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