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Vodafone Kicks Off Youth Bike Ride Across India to Experience Data Strong Network

29, May, 2017

Bureau, New Delhi

From Mumbai to Vishakhapatnam, 10 Bikers will traverse through 3300 KMs covering 6 states over 12 days.

Vodafone India has conceptualised its first-ever motor cycle rally - the Vodafone Data Strong Ride, wherein 10 bikers are riding across over 3,300 kms from Mumbai in Maharashtra to Vishakhapatnam in Andhra Pradesh, traversing 6 states in India over a period of 12 days.

Vodafone Data Strong Ride with 10 avid Bikers, commenced from Mumbai on 25th May 2017 made a halt at Mahabaleshwar, moving on from there to the next halt at Panjim, Goa. The ride demonstrates Vodafone's Data Strong Network across the route with riders using Google maps to identify their location, staying in touch with their loved ones through calls, sms and Whatsapp, posting their updates and pics on FB and Instagram at stops along the way, tweeting  their experiences.  The Riders also engaged with locals en route, sharing the uses of mobile internet and clicking pictures with them to be posted on their social media platforms.

After crossing Goa, Vodafone Data Strong Ride will proceed to Mangaluru and thereon to Kozhikode, Kochi, Kanyakumari, Rameshwaram, Puducherry, Tirupati, Vijayawada and Vishakhapatnam. The Ride is expected to conclude at Vishakhapatnam on 5th June, 2017.

The group of bikers includes a mix of working professionals, entrepreneurs and Vodafone employees, both men and women, with a keen interest in biking.

Enthusiasts from across the country are eligible to this exciting ride virtually via the Vodafone Data Strong contest, in which they can win super biking gear and accessories by posting pictures of themselves with their bikes, either on Twitter.

Tags :  Vodafone Bike Ride Activation Mumbai Vishakhapatnam Experiential Marketing OOH Out Of Home

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