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USPL's Imara, Wrogn and Ms Taken are all out and loud on OOH!

10, May, 2017

Bureau, New Delhi

Universal Sportsbiz Pvt Ltd (USPL), India's first global youth -focussed brand built in lines with celebrity fashion consolidates as many as three celebrity-fashion and sports-oriented brands under its retail umbrella.
  • Unipole | Traditional Media #Yeshwanthpur, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Chandru Bhavani | Bhavani Enterprises
    Contact Details: +91 9845044288 | marketing@bhavanienterprises.
  • Foot Over... | Traditional Media #Bandra Link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Aseem | Proactive In & Out Advertising Ltd.
    Contact Details: +91 9004415503 | krupaproactive@gmail.com
  • Unipole | Traditional Media #Indira Nagar, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Saravanan | Laqshya Media
    Contact Details: +91 9740789712 | saravanan.k@laqshyagroup.com
  • Unipole | Traditional Media #Hitech city, Hyderabad
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Harsha Chivikula | Leadspace
    Contact Details: +91 7396004444 | harsha@leadspace.in
  • Billboard | Traditional Media #Mahim Causeway, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Billboard | Traditional Media #Juhu Tara Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Chetan Shah | Jagran Engage
    Contact Details: +91 9323004747 | chetans@jagranengage.com
  • Billboard | Traditional Media #New link Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Amit Gupta | Global Advertisers
    Contact Details: +91 9820797773 | amit@globaladvertisers.in
  • Unipole | Traditional Media #Bannerghatta Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Surender | Media 360
    Contact Details: +91 9885100144 | arjun@media360degree.com
  • Unipole | Traditional Media #KIA Airport Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Surender | Media 360
    Contact Details: +91 9885100144 | arjun@media360degree.com
  • Billboard | Traditional Media #Kasturba Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Apurva Thakkar | Signpost India Pvt. Ltd.
    Contact Details: +91 9833121881 | apurva.thakkar@signpostindia.
  • Billboard | Traditional Media #Indira Nagar, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Arshad Ayub | Adlinks Outdoor Advertising
    Contact Details: +91 9886045825 | adlinksblr@yahoo.com
  • Billboard | Traditional Media #Tulsipipe Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
  • Billboard | Traditional Media #Tulsipipe Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
  • Billboard | Traditional Media #Tulsipipe Road, Mumbai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
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    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mr. Nausheen | Able Advertising
    Contact Details: 9845177877 | ableadvertising@gmail.com
  • Unipole | Traditional Media #Bannerghatta Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Surender | Media 360
    Contact Details: +91 9885100144 | arjun@media360degree.com
  • Billboard | Traditional Media #Indira Nagar, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Arshad Ayub | Adlinks Outdoor Advertising
    Contact Details: +91 9886045825 | adlinksblr@yahoo.com
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    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mr. Sumesh | Options Ads
    Contact Details: 9845559294 | optionsads@gmail.com
  • Unipole | Traditional Media #UB City, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Lekshumanan | Coral Media
    Contact Details: 9840059694 | Lekshumanan@coralmedia.co.in
  • Billboard | Traditional Media #Sankey Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Neelkanth | Popular Advertisers
    Contact Details: +91 9845000665 | popularadvt@vsnl.net
  • Billboard | Traditional Media #Brigade Road, Bengaluru
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sanjeev Arora | Prakash Publicity Service
    Contact Details: +91 9837010374 | prakashoutdoorsbly@gmail.com

USPL's all three successful brands that caters to three different fashion needs has a common approach i.e they all cater to the youth. A brand with a clear youth positioning opted Outdoor to reach out to their TG. The OOH duties were assigned to Laqshya Solutions, the agency arm of Laqshya Media Group to make the message loud and reach out to them.

The Brief to the Agency was to reach out to the youth - both Males and Females with a heavy skew towards the fashion conscious and by tapping the heavy E-Commerce shopper universe. A lot of insights were put in place to arrive at the pockets that would have the best impact on the potential customers. We studied the best permutation and combination with media price, site visibility potential and the best of site characteristics to arrive at branding specifically addressing the right TG.

The strategy also included reaching out to the B2B pockets like IT Zones (High TG locations) and Corporate Business Districts to tap the young busy office goers who prefers shopping at the tip of their fingers and deploying media units that will cater to the TG at Shopping streets, malls, hangouts and SEC specific Residential areas.

The cluster approach at key junctions aided immediate buzz for the brands. The brands were made highly visible using a No-Miss Media Approach where, the handpicked media did complete justice to all the 3 distinct brands.The compelling creative adorning all three celebrities - Shraddha Kapoor, Virat Kohli and Kirti Sanon makes it a must-see on OOH. All the three brands are looking great on Outdoors and has been picked up and spoken about at various OOH portals and amongst Industry folks and Consumers.

Speaking about the campaign's success, Mr Naresh Bhandari, Senior VP-Laqshya Solutions said, USPL has made a mark in the Celebrity fashion industry by successfully launching all the three brands. Our aim in hand was to passionately convey the brand's message to its TG by bringing the best media plan available to them. We tried offering them a strategy that could challenge the norms and set them innovatively diverse from the existing multiple players in the market and, am happy to see the plan work for them.

It's always a pleasure to be associated with clients like USPL where, the team works with a great zeal and are passionate about their brand. We are glad to have presented them a very good visibility in all the key markets.

Commenting on the campaign, Ms. Anjana Reddy  Managing Director at Universal Sportsbiz Pvt Ltd. said all the three brands IMARA, WROGN and Ms Taken needed a youth focussed media plan and Laqshya Solutions has devised a good OOH plan to ensure that we reach out to our TG well. Our TG is all about fashion conscious crowd and OOH has been very well deployed at crucial pockets to reach out to them. Out of home medium campaign has been used to increase the brand recall and drive Shoppers to the channel of sales.Outdoor is the only medium that can give you constant exposure and was apt with our objective to reinforce the brand's imagery and message.

Tags :  USPL's Imara Wrogn Ms Taken Universal Sportsbiz Pvt Ltd OOH Outdoor Advertising

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