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Posterscope creates outdoor campaign for OPPO in Gujarat

08, May, 2017

Bureau, New Delhi

Posterscope India, the out-of-home (OOH) agency from Dentsu Aegis Network, has rolled out a high decibel campaign to promote OPPO camera phone F3 plus, in the out-of-home space.

The F3PLUS is the new ERA Selfie Expert phone. It has Dual Selfie Camera which consists of 16MP Selfie Camera and 8MP selfie camera with 120 degree wide angel which is perfect for group selfie too. The F3PLUS has 6inch full HD screen with Gorilla Glass 5 protecting the display along with 4GB RAM + 64GB ROM storage.  The Oppo F3 Plus packs 4000mAh battery which lasted us well beyond a single day of regular usage along with a VOOC Flash Charge.

The core objective of the campaign is to build awareness. It is aimed at reaching out to the youth across SEC A+, A & B - confident with a modern, progressive and open-minded outlook.

Building on the brief, Posterscope has activated its proprietary planning dashboard OOHZONE, which delivers audience optimization through a TG mapping module. The module showcases TG touchpoints from the rich research data of OCS (India largest Out of home Consumer Survey- sample size 12000+), creates heat map visualization, overlays these locations with LIVE traffic intelligence and selects sites based on these data points.

Combining this with the brief requirements and guidelines, Posterscope has crafted a highly impactful campaign by selecting the right media mix at strategic locations for best possible impact.

The campaign has a cumulative delivery mix of billboard, unipole, gantry, bus shelter, wall wraps and pole kiosk across 25 cities in Gujarat's 350 plus media units.

Commenting on the campaign, Rahil Poojara (Managing Director) says, "For brand OPPO, we always prefer big sized premium hoardings and my brief to the agency was the same. For the F3 plus campaign we had to change the creative in a very thin timeline and they managed it very well. Bhumika (Sr. Business Director) and her team are excellent. Brand OPPO is very well known for its quality and I can say the same for Posterscope as well."

Fabian Trevor Cowan President Posterscope India said, "It was an absolute privilege to work with OPPO, one of the most visible brands across the country today. We deeply respect the brand team's thorough understanding of the medium and are looking forward to further strengthen our bond as we explore newer ways of engaging and impacting its customer base through the magnificent outdoors" 

Bhumika Shajwani Senior Business Director Posterscope Gujarat said, "I am extremely honoured to be associated with this campaign. I am also grateful that the client had trust in us to have the courage to change the creative and get it executed in such a short time. It only further boosts our confidence as a team and I am glad that we have stood tall and have executed the campaign so well."

Tags :  Oppo Postercsope Dentsu Aegis Network VOOC Flash Charge Gorilla Glass 5 Gantry bus shelter wall wraps OOH Advertising OOH Media Out-Of-Home


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