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Arnab Goswami's Republic TV appoints Laqshya Media Group as exclusive OOH AOR partner

27, April, 2017

Bureau, New Delhi

"The game has just begun for us in the media space, with Arnab and his Republic; we will create disruptive communication. So just wait and watch", said Satyabrata Das, Head Corporate Alliances & Communications at Laqshya.
  • Smart Bus... | Traditional Media #Saidapet, Chennai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Rajesh Mendiratta | Laqshya Media
    Contact Details: +91 9818120965 | rajesh.m@laqshyagroup.com
  • Smart Bus... | Traditional Media #EgMore, Chennai
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mr. Kannan | Skyrams Outdoor advertisement
    Contact Details: 8344166600 | kedar@skyrams.com
  • Metro Pillars | Traditional Media #NH-8 (Delhi), Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media # R.K.Puram , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media # Munirka , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Smart Bus... | Traditional Media # IIT, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media #Nehru Place, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Bhavya Dhingra | Mediashop
    Contact Details: +91 9871950630 | bhavya.dhingra@hotmail.com
  • Smart Bus... | Traditional Media # Kailash Colony, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # Kailash Colony, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Set Plan | Commercial Complex Media #Gurgaon IT Park, Gurgaon
    Media Price: Confirm pricing with media asset partner. Part of a Set Plan for Days
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com

Arnab Goswami's Republic awards as its OOH Agency on Record (AOR) mandate to Laqshya Media Group. With this announcement, the media group will handle the nationwide outdoor media mandate for Goswami's media venture, Republic for leveraging OOH assets for a period of three years starting April 2017.

Scheduled to go on air in the next couple of weeks, Republic is a global, independent news channel. Aligning with the objective of the channel, Laqshya Media Group has conceptualised the campaign using its bouquet of tools, providing touch point centric and hyper localised planning to arrive at a right planning mix.

On this new mandate, Alok Jalan, MD, Laqshya Media commented, "We are thrilled to have signed the exclusive AOR with Republic for the next three years. The first leg of the campaign, which launched in Chennai last week has garnered an overwhelming response and we are looking forward to having a successful partnership with the channel."

Vikas Khanchandani, CEO, Republic, said, "The Laqshya team understands our objectives and has devised a high impact out of home campaign for Republic. The team's expertise and domain knowledge coupled with innovative solutions has been well appreciated. They are an integral partner and we look forward to a long and fruitful partnership."

Arnab Goswami, Founder, Republic, said, "We are excited to be partnering with such a dedicated team that believes in our ideologies. With this association we are looking to maximise Republic's pan India outreach and effectively reach our audience."

Satyabrata Das, Head Corporate Alliances & Communications at Laqshya added, "The game has just begun for us in the media space and with Arnab and Republic, we will create disruptive communication.  So just wait and watch."

The high decibel campaign will go live across 80 cities including all metros and Tier 1 cities in India, today.  The campaign launched in Chennai on April 18, 2017.

Tags :  Laqshya Media Group Arnab Goswami Republic TV AOR OOH Alok Jalan Vikas Khanchandani Satyabrata Das

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