Bureau, New Delhi
With the constant advancement and ease of accessibility it is hard to think of days before smart phones existed. Today, we are witnessing a heavy inflow of newer smart phone brands into the market space and hence increased competition.
In order to target the lucrative audience, Smart phones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple etc. are promoting their brands at Bengaluru Airport on JCDecaux Media, No. 1 in Airport Advertising worldwide.
KIA, Bengaluru witnessing a footfall of more than 22 Million travelers, has become a favorite among the smart phone community targeting the luxury segment. Studies have shown that Air travelers have a receptive mind towards advertisements and they are interested in noticing promotions.
The Digital and Non-Digital formats are strategically distributed inside & outside the airport and attracts a lot of attention. KIA, Bengaluru has also been awarded the Best Airport in Central Asia 2017 by SKYTRAX. This high-level connectivity reveals marketers can complement their brand's airport media engagement with these target audiences by delivering location-based mobile ads to their devices.
Olivier Heroguelle, JCDecaux India, MD says, "Advertisement on JCDecaux OOH Media leaves an impression that lasts. Superior and sophisticated digital & non-digital media at Bangalore airport leads to an impactful and effective communication. We are extremely happy to be associated with the evolving smart phone industry and to support them in attaining Repetition and Brand Recall through our well-defined formats at the airport."