National Stories

Park Avenue disperse its fragrance on OOH

20, April, 2017

Bureau, New Delhi

The idea behind the campaign was to create larger than life impression for the brand by reaching out to highly dense residential & commercial areas in all top metro cities.
  • Smart Bus... | Traditional Media #Lado Sarai , Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # Munirka , Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # Pragati Maidan, Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media # Pragati Maidan, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Sonia | R.S.Ad Agency
    Contact Details: +91 9811124378 | sonia_rsad2006@yahoo.co.uk
  • Unipole | Traditional Media #Mathura Road, Delhi
    Media Price: INR 4,50,000 PM
    Contact Person: Bhavya Dhingra | Mediashop
    Contact Details: +91 9871950630 | bhavya.dhingra@hotmail.com
  • Unipole | Traditional Media # Moolchand, Delhi
    Media Price: INR 4,25,000 PM
    Contact Person: Sarvesh Baliyan | Shine Art Services Pvt. Ltd.
    Contact Details: +91 9810414681 | shineadv.delhi@gmail.com
  • Unipole | Traditional Media #J B Tito Marg, Delhi
    Media Price: INR 4,50,000 PM
    Contact Person: Sarvesh Baliyan | Shine Art Services Pvt. Ltd.
    Contact Details: +91 9810414681 | shineadv.delhi@gmail.com
  • Smart Bus... | Traditional Media # Kailash Colony, Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # IIT, Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media #Madhuban Chowk , Delhi
    Media Price: INR 2,00,000 PM
    Contact Person: Rajan Jhanji | J.R Creation Advertisers Pvt. Ltd.
    Contact Details: +91 9910648777 | jrcreations.advt@gmail.com
  • Unipole | Traditional Media # Punjabi Bagh, Delhi
    Media Price: INR 3,50,000 PM
    Contact Person: Mr. Hitendra Luthra | Brite Advertising
    Contact Details: +91 9958799999 | hitendra@briteadmark.in
  • Unipole | Traditional Media # Punjabi Bagh, Delhi
    Media Price: INR 3,50,000 PM
    Contact Person: Sarvesh Baliyan | Shine Art Services Pvt. Ltd.
    Contact Details: +91 9810414681 | shineadv.delhi@gmail.com
  • Bus Shelter | Traditional Media # Karol Bagh, Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media #Dhaula Kuan , Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # Barakhamba Road, Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # Indraprastha, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Billboard | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 3,50,000 PM
    Contact Person: Arvind Bhandari | Minimax Ads Pvt.Ltd
    Contact Details: +91 9930050050 | bhandari@minimaxads.com
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Danish Pettiwala | Simca Advertising
    Contact Details: 9819317632 | danishsimcaadvertising@gmail.
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Paresh Mehta | Kapole Advertising Agency
    Contact Details: +91 9820621613 | pareshmehta15@hotmail.com
  • Smart Bus... | Traditional Media # Vikas Marg, Delhi
    Media Price: INR 1,50,000 PM
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i

Its summers and Park Avenue Deo, product by J K Helene Curtis Limited is back on outdoors to beat the sweat. J K Helene Curtis Limited, a true OOH loyalist brand has been utlizing the OOH medium for the promotions of almost all their product range including clothing, offline stores and deodorants. In association with MOMS agency, this time the brand took its high range deodorant product onto outdoors to take the lead in the deodorant category with a high intensity campaign to promote its sales this season.

The biggest reason for taking up the outdoor medium as a leading promotional medium was that the TG for this category i.e. Men between the age of 25-44 SEC A & B are majorly on roads for professional as well as personal reasons. Alongside become the first choice of customers by capturing them right before the purchase is made.  Therefore to achieve the brief stated, the agency designed a plan that included large format size for Impact, LED and Bus shelters for better reach.

Visible in six cities including Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Chennai, the campaign effectively communicates its tagline stating- 'Your Style Your Fragrance' enticing the men community by touching up their style quotient.

"Park avenue deo is one brand which gives us leverage to do different things yet in a traditional way. We have always tried and managed contextual and relevant touch point branding in highly cluttered deo category. This summer the idea was to create larger than life impression for the brand yet reaching out to highly dense residential and commercial areas in all the top metro cities.  People should be able to relate with "Your style Your fragrance "and we are happy that we have successfully managed to create Impact through large format media and innovations with the desired amount of reach at relevant places", shared Jayesh Yagnik,  Chief Operating Officer at MOMS Outdoor Media Services.

Tags :  MOMS Park Avenue Raymond Deodorant Metro Cities LED Hoardings

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