Malvika Mahal, New Delhi
Oriental Insurance had tied up with Eg Communications, to execute an OOH campaign exclusively on Metro Branding. The insurance brand rolled out a 3 month long campaign communicating about different insurance covers provided by them including Motor Vehicle insurance, Family insurance etc., basically commemorating their 70 years of successful operation. The campaign was aimed at informing the masses about various insurance policies offered and their benefits. The fully brand-wrapped Metro, plying from Samaypur Badli to Huda City Centre, was put on show from 127 March 2017.
Benefits of insurance policies are quite familiar with Sec A & A+ category of audience, therefore, to tap the low-income class and the lesser educated audience. Due to this, even the campaign several creative were designed in Hindi language promoting various advantages of the policies. To further enhance the creative, various policies related imageries have been included in the design such as family images, vehicle images and many more in bright colors to make it relatable to the audience.
The Yellow Line route is one of the longest routes of Delhi Metro. Besides travelling through important business hubs such as Chandni Chowk, Chawri Bazaar and Kashmere Gate, the route also covers Gurgaon, where the big corporate houses reside. This sure provides the brand all the required mileage as the TG would most certainly be visually stimulated while on the run to work. The brand is capturing average 915,172 audiences daily on this line which includes people from all walks of life.
Commenting on the respective campaign, Praveen Gupta, Director, Eg Communications said- "The Yellow Line offers a clutter free medium for the brand, besides greater reach as this line sees an estimated 1.4 million commuters daily. We are confident that this initiative would help the brand to reach out to a large pool of commuters helping them understand it in a better way. We at EG Communications are very content with the campaign activity and expect it to bring high visibility to Oriental Insurance and help it in delivering its propaganda."