Bureau, New Delhi
At the first day of Goa Fest 2017 ceremony, the Media ABBY Awards night was organised to honour the best of campaigns ideated & executed across various advertising platforms. To celebrate the outdoor platform, the awards were given in three categories- Best use of Outdoor, Best use of Ambient Media & Best use of Experiential including large events. Two Golds, four Silvers and One Bronze trophies were given across three categories.
In Best use of Outdoor category, the Gold was given to Lodestar UM agency for The World's first streets named after street kids campaign executed for Doorstep School. Wherein two Silver trophies were given to Kinetic India for World First Rainwater Harvesting Billboard executed for Vodafone and The Social Street for Bring Them Back campaign rolled out for Star Jalsha/ West Bengal Police.
In Best use of Ambient Media category, Milestone Brandcom bagged the Silver medal for Projecthers.com campaign, along with Madison Media was felicitated with Bronze for The 5th Wall done for Asian Paints Royale Play brand.
In Best use of Experiential including large events, Milestone Brandcom took home the Gold trophy for Dabur Lajja Kavach event organised for Dabur and Mindshare earned Silver trophy for Kurkure's India's 1st Family Food Train.