Bureau, New Delhi
Veet, the hair-removal brand owned by Reckitt Benckiser launched an Outdoor campaign for its all New Veet for Underarms. The beautiful creative staring Shraddha Kapoor is all out and loud on Outdoors. The Outdoor mandate to make the campaign highly visible was handed over to the outdoor specialists 'Laqshya Solutions'. The campaign aims to target the brands core demographic of 16 to 30-year-old women and capitalize on all the possible congregations they assemble in Tier 1 and Tier 2 towns.
Some very high impactful Billboards are handpicked and formats like Metro Stations & BQS are deployed as supporting medium to add the extra reach for the brand. With the onset of summers, the campaign stresses on the importance of beautiful underarms that are soft and bright and are summer ready. The message strikes at every important locations making the communication easy on viewing. It captures the attention of its target audience through a beautiful creative on some very impactful out of home media units.
The campaign has been very well grabbing the eyeballs and invoking the confidence amongst the TG. Veet has always been conveying the message to women's on how important it is to feel great about the way they look and stay confident. The current campaign essays the communication really well.
The high decibel 3 weeks' campaign in visible in all the key North, East and West cities like Delhi NCR, Pune, Nasik, Aurangabad, Kolkata, Hawroh, Patna, Durgapur, Nagpur, Agra, Lucknow, Kanpur, Varanasi, Bareilly, Dehradun, Gorakhpur, Ambala, Ludhiana, Chandigarh, Patiala, Meerut and Ghaziabad
Speaking on the campaign success, Atul Shrivastav, Group CEO, Laqshya Media Group said, "We are extremely delighted to have offered them another striking campaign which is very high on visibility and is capable of garnering a lot of buzz for the brand. The client's brief was very clear and transparent and that helped us get them a simple yet powerful campaign impact. We are happy to see the media strategy and plan getting such positive effect on the street. The brand though is visible for 3 weeks but, the impact would stay much longer as we have worked on a dual reach-frequency proposition for them. The team right from the media planning-strategizing to buying and executing the operations has put up a flawless show which am very proud of."