Bureau, New Delhi
After a successful national launch of the HEXA, Tata Motors have taken the 'HEXAITEMENT' to the next level by curating a special stunt. In associating with Platinum Outdoor, Tata HEXA has successfully towed a Boeing 737-800 aircraft weighing 42 tonnes at the Delhi airstrip. Powered by the new 2.2L VARICOR 400 engine, the HEXA 4X4 Automatic variant, which delivers a torque of 400nm, covered over 50 meters, demonstrating with certitude the immense reserve power and torque ability of the HEXA.
The HEXA is the first UV to deliver this challenge and has set a new benchmark in the Indian automobile industry with this stunt. Effortlessly capable, the HEXA drivetrain remained unchanged with the only modification being a special towing adaptor used to connect it with the aircraft towing link.
Commenting on this feat, Vivek Srivatsa, Head of Marketing, Passenger Vehicle Business Unit, Tata Motors, said, "We are delighted to have completed this remarkable challenge with our newly launched HEXA; a vehicle that is truly capable of achieving the extraordinary. We were very confident that the HEXA will live upto to the challenge - Whatever it Takes. This is the first time in India, a vehicle has towed a significant mass, creating a national record."
Says Dipankar Sanyal, CEO, Platinum Outdoor, "We always aim to come up with innovative executions for all Tata Motors brands and we are very excited with this latest one which also highlights the features of the car."
Soaring high across the skies, the HEXA branding will adorn the aircraft's fuselage for two months. The 737-800 will fly across India, taking the HEXA closer to larger audiences, ensuring high visibility for the brand.