Bureau, New Delhi
Having a car that turns heads is every auto aficionado's dream. Mazda decided to prove that this is exactly what their would-be customers could get with the new MX-5 RF by creating an interactive digital billboard that loops a 15-second video ad, one that quantifies passers-by reactions. Using a hidden camera and crowd detection and facial recognition softwares, the Mazda ad can detect each time a passerby turns their head to take a look at the car.
With an objective to create something as innovative and engaging as the vehicle itself, the agency hand-picked a high-traffic video wall in the heart of the financial district and opted for a simple headline, supported by a counter that keeps track of all heads that turned to look at the billboard.
It's the first time Pattison Outdoor has done a campaign like this on any of its signs. The ad agency, J. Walter Thompson Canada, created it with the help of Pattison's digital and interactive division, Fourth Wall, which is charged with bringing new ideas to billboards, transit ads and other signage Pattison sells to advertisers.
Using an innovative combination of crowd detection and facial recognition technology, it identifies when someone is in the vicinity of the board and then, through a number of separate algorithms, determines that a person has turned their head towards the hidden camera embedded within.
Installed in the retail concourse of Toronto's Royal Bank Plaza, the digital sign is part of the advertising leading up to the Canadian International Auto Show. It will be up for a month and if it manages to keep the current pace, it could turn even more than 150,000 heads.
Quite the head turner indeed!
Outdoor advertising company Adshel that has over 16,000 advertising panels across Australia and New Zealand is rolling out a network of 3000 digital beacons across Australia making it the country’s first large scale data rich outdoor advertising media. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been
Proxama PLC, the leading mobile proximity marketing experts and provider of end-to-end payment solutions for card issuers, today announce an exclusive partnership with blowUP media UK that will extend the reach of The Proxama Network in the UK to 263 million consumers annually. Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a u
Havas Media Group announced the appointment of seasoned media and marketing specialist, Karl Wu as CEO for Greater China. Based out of Beijing, Karl will be responsible for Havas Media Group's brands Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.
The Great Online Shopping Festival, Google’s mega online shopping festival offering best deals from more than 450 brands over a period of 72 hours, came to an end on December 13, 2014 with e-commerce as well as m-commerce players reportedly seeing five times more traffic and double the growth over the Diwali period. India’s version of cyber Monday, which was started by Google India in
With 300 million internet users in 2014 and an estimated 3 billion dollar ecommerce space in 2013, India is set to become the fastest growing ecommerce market in the world. Industry reports claim that by next year, with the rise of mobile and internet users, this market will see a 37 per cent rise to become a 20 billion dollar category. Putting the technical aspects aside, the cate
Introduction I f you thought OTT (over-the-top) players were all about digital, think again. When it comes to advertising, OTT players in the country are taking the traditional route of billboards in a big way just like other brands. When OTT platform Hotstar wanted to communicate the offerings on the platform, they partnered with The Social Street to execute a campaign that enables reg
In the past, cyclonic winds, thunderstorms have caused several accidents in Hyderabad where the hoardings had been blown away causing damage to vehicles and public property. Alleging to same the municipal body: Greater Hyderabad Municipal Corporation has taken the decision of banning flex creatives at hoardings and Unipoles everywhere in the city. GHMC had time and again been coming up
Myntra, India's largest platform for fashion and lifestyle has recently announced the launch of the leading professional cosmetics brand, M.A.C, with HQ in USA. The launch of MAC was planned and executed with a multimedia pre buzz to identify and reach out to the premium consumer cohort. OMI ( Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the respon
Discovery Kids, a kid's dedicate channel takes the fun and delivers on its promise of smart fun to the OOH medium. The TV channel has launched a 'Disovery Kids Joy Express' to create a unique touch point for kids to have fun while they learn on-board. The fun ride has been organised with Rapid Metro Gurgaon Limited partnership. The brand runs the express every weekend from Sikanderp
Introduction People often say music is the soundtrack of life. We use it to navigate our day and to narrate it. We use it to heal and use it to grow. Sometimes we use it to try to understand what we’re feeling in the first place. But music doesn’t just colour the present; it annotates the past. We hear a song, and we’re suddenly jolted back. From 2010 to 2019, you&rsqu