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Fountainhead | MKTG unifies Activations vertical to create integrated experiential marketing offering

24, February, 2017

Bureau, New Delhi

Both agencies join hands to enhance the brand experiences with On-Ground campaigns using new media, virtual and augmented reality, analytics, interaction design.

Analysing the emergence of developing brand experiences, Fountainhead | MKTG, the Experiential Marketing Specialist from Dentsu Aegis Network, has unified its Activations vertical in the West Region with Fountainhead Digital | MKTG. Digital Marketing and Creative Technology vertical are also the part of the merger.

With this development, the union will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling. It will aggressively venture into new areas of marketing innovations that will orchestrate the customer experience across all channels to be seamless, integrated, and consistent. Further, this will leverage their strong in-house Creative Technology and digital expertise to drive even more campaigns using new media, virtual and augmented reality, analytics, interaction design and internet of things innovations.

"In today's rapidly changing marketing topography, it is necessary to consider the need of integrating brand experiences beyond the digital and physical spheres, and combining communication media to ensure completeness and consistency across various marketing touch points, said Thapas Joseph, President - Digital & Activations at Fountainhead | MKTG.

"Digitally-led experiential marketing will lead to demonstrating of brand's story seamlessly, that results in positive associations and lasting consumer loyalties, unrestricted by the borders of marketing channels. As the shift from diversified multi-channel marketing to Omni channel marketing becomes more prominent, more and more brands will realise the need of and unlock great value in integrated experiences" He added.

"We are truly excited about this blend of Digital and Activations that will prove to be a great platform for promoting true mastery and excellence in the experiential marketing industry.", said Brian Tellis, Group Chief Executive Officer and Co-Founder of Fountainhead | MKTG.

With over 200 people across offices in Mumbai, Delhi and Bengaluru, the agency operates across 4 specialist verticals - Fountainhead Events, Oranjuice Entertainment, Fountainhead Corporate Journeys and the newly unified Fountainhead Digital & Activations.

Tags :  Fountainhead MKTG Dentsu Aegis Network Thapas Joseph Brain Tellis Activation


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