Bhawana Anand, New Delhi
McDonald's, the fast food chain has had the impeccable OOH history. The international chain has employed the Out-of-Home medium for almost all their communication strategies. And to revive the history and reminiscence its brand imagery in the Indian food market, the brand has handed over its AOR mandate to MOMS Outdoor Media Services, the OOH wing of Madison Media agency in the recent bid. As per the AOR, the agency is entitled to handle their pan-India OOH campaign.
"We are quite thrilled and excited to have signed AOR with McDonald's. OOH association which started couple of years ago and the kind of work what we have done for the brand has been cemented with this AOR contract. This is one of the brand which is international in nature and also has a strong and deep penetration in India which gives tremendous scope in creating reach through OOH in all the markets", said Jayesh Yagnik, COO, MOMS Outdoor Media Services.
While the AOR cost has been kept confidential from the agency side, the OOH specialist agency surely shared the account is huge and quite crucial for their agency. This account will open up far more horizons for the agency as well. Explained further, Jayesh said, "With the wide range of the product offerings there is a lot of scope to create & execute innovative campaigns which gives us more opportunities to come up with new work and ideas in every campaign".
However, winning over this account definitely was a task for the agency but nevertheless their expertise did prove their command on the work. And in the future as well, the agency is all set to win the uphill battle. "McDonald's has always utilised the outdoor medium maginificantely, therefore working with them will up our game in OOH as well. However, we have brainstormed diverse approach in planning Mc Donald's for wherein campaigns would roll out with the expertise of our bouquet of tools providing touch point centric and hyper localized planning and derive at a right planning mix giving the client optimum results", shared Jayesh.