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Tata's Hexa showcases its drive in style on OOH

08, February, 2017

Bureau, New Delhi

"Our focus is on increasing brand effectiveness with the combination of innovative campaigns and the expertise of our partner. We are sure to stir up the outdoor space with impactful visual branding", said Vivek Srivatva.
  • Billboard | Traditional Media # ITO , Delhi
    Media Price: INR 4,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Subway Panel | Traditional Media # Defence Colony , Delhi
    Media Price: INR 8,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Billboard | Traditional Media #Kasturba Road, Bengaluru
    Media Price: INR 25,00,000 PM
    Contact Person: Apurva Thakkar | Signpost India Pvt. Ltd.
    Contact Details: +91 9833121881 | apurva.thakkar@signpostindia.
  • Activation | Mall Media #DLF Cyber Hub, Gurgaon
    Media Price: INR 1,70,000 Per Day
    Contact Person: Anuj Bhandari | Group AAO
    Contact Details: +91 9871711527 | anuj.bhandari@groupaao.com
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    Media Price: INR 2,00,000 PM
    Contact Person: Haseeb Faquih | Sixth Element Advertising
    Contact Details: 9822033011 | haseeb.f@sixthelement.co
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    Media Price: INR 3,50,000 PM
    Contact Person: Shavinder Singh Sandhu | Lead Ads
    Contact Details: +91 9915100911 | shavindersandhu@gmail.com
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    Media Price: INR 1,50,000 PM
    Contact Person: Biswadeep Dutta | Selvel Media Services Pvt Ltd
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    Media Price: INR 3,00,000 PM
    Contact Person: Biswadeep Dutta | Selvel Media Services Pvt Ltd
    Contact Details: +91 9814004330 | selvelchandigarh@gmail.com
  • Unipole | Traditional Media #Nelson Mandela Road , Delhi
    Media Price: INR 8,50,000 PM
    Contact Person: Mysa Ganesh | Outdoor Communications
    Contact Details: +91 9810333372 | mysa.ganesh@gmail.com
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    Media Price: INR 18,00,000 PM
    Contact Person: Arjun Passey | Arsh Publicity
    Contact Details: +91 9818148090 | arjun@arshgroup.in
  • Unipole | Traditional Media #Andheri WEH, Mumbai
    Media Price: INR 12,50,000 PM
    Contact Person: Mustafa | Foresite Media
    Contact Details: +91 9820519661 | foresite@foresitemediaindia.c
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    Media Price: INR 30,00,000 PM
    Contact Person: Neeta Gulati | Alakh Advertising & Publicity
    Contact Details: +91 9892322996 | neeta@alakhadvertising.com
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    Media Price: INR 17,00,000 PM
    Contact Person: Arvind Chawda | Ego Media
    Contact Details: +91 9870987119 | arvind.chawda@egomedia.in
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    Media Price: INR 3,00,000 PM
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    Contact Details: +91 9845145002 | marketing@ambalads.com
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    Media Price: INR 4,00,000 PM
    Contact Person: Sanjay | Prakash Arts
    Contact Details: +91 9885156144 | hyd@prakasharts.com
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    Media Price: INR 2,00,000 PM
    Contact Person: Ramesh | DBL Medias
    Contact Details: +91 9840082348 | dblmedias@gmail.com
  • Billboard | Traditional Media #Airport Road, Chennai
    Media Price: INR 3,50,000 PM
    Contact Person: Vijay Balwani | TDI International India Ltd.
    Contact Details: +91 9312887023 | vijay.balwani@tdiindia.com

Tata launches new SUV HEXA with a big bang on OOH platform in 2 phases spread over 22 cities. To highlight the innovative features of the car, the strategy was to have a high impactful campaign in OOH using various innovations. Madison World's Outdoor unit, Platinum Outdoor handled the outdoor duties for this campaign.

According to Vivek Srivatsa, Head- Marketing, Passenger Vehicle Business Unit, Tata Motors, "The HEXA is a car suitable for all lifestyle needs and our partner Madison- Platinum OOH has been successful in conveying these brand attributes. Our focus is on increasing brand effectiveness and with the combination of innovative campaigns and with the expertise of our partner, we are sure to stir up the outdoor space with impactful visual branding."

To highlight the automobile and its features, three innovations were executed. Here are the details-

LED acrylic brand logo and Hexa cutout: Key sites in 14 cities were identified and back-lit acrylic letters of the brand TATA HEXA were installed on 24 billboards.

Disruptive Hexa Innovation: Mahim causeway was identified to install an actual six-foot tall SUV on equally tall four asymmetric trusses; using an industrial crane.

Personal interaction display zones:  Personal interaction and display zones were created at Delhi Cyber City and 12 other premium malls in the country as well as Delhi and Mumbai airports to let consumers experience the car.

"The Outdoor campaign with an LED acrylic logo and the installation of an actual six foot tall SUV has helped garner excitement with its high impact and good visibility", said Vivek.

Says Dipankar Sanyal, CEO, Platinum Outdoor, "We continue to drive innovations for all Tata Motors brands in OOH and  are really excited with this new launch of Hexa".

Tags :  Tata Hexa Madison Platinum Outdoor Vivel Srivastva Dikpankar Sanyal Mumbai

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