Bureau, New Delhi
Vibgyor, an International School in India has embarked on OOH platform to celebrate and highlight the achievement of their students with an announcement of their registration open for 2017-2018. Over the years, Vibgyor has provided highest quality of education in a safe, secure and nurturing environment enabling the students to develop into progressive and confident thinkers with individual attention to stimulate every child's inherent potential. The Outdoor Campaign was meant to congratulate few of the students who has demonstrated their talent and made the school proud through their accomplishments.
The creative on display showcased the young achievers of the school who gained remarkable recognitions for themselves and school. The Outdoor advertising was deployed to congratulate the talented kids in and around the school's radius to bring out the message that Vibgyor focusses on every child's all round development. The campaign uses both high impactful billboards at various key locations to reach out to a wider audience and a mix of Bus Shelters in and around school and adjoining Residential clusters to superimpose the message on its TG.
Speaking on the Campaign, Jalaj Pathak, Vice President, Laqshya Solutions said, "The key objective of the campaign was to bring out the School students achievement along with the message that the School delivers on their promise of nurturing achievers for the past 13 years and with the announcement of their 2017-2018 open registrations. We are happy to have offered them a very good visibility using a media strategy appropriate with their TG".
The agency handpicked impactful sites that could sync well with the surrounding and the TG Movements. Since the School was mapped with the chosen media, so it created a feel-good impact on its students and their parents. The Campaign has also been successful to reach out to the potential parents by creating a very positive imagery of the School.
A month long campaign that started in the first week of December is building a fantastic image of the School and their achievements in all the key cities where they are visible like Mumbai, Pune and Bangalore. The Media planning team at Laqshya Solutions has presented the Vibgyor team with a must-see outdoor campaign and are thrilled with the campaign effectiveness.