Bureau, New Delhi
The Kerala State Tourism Board wanted to bring alive the entire ethos of Kerala as an engaging experience at the IGI Airport, New Delhi. TIMDAA executed an idea that would pull the audience and grab eyeballs as well that too with a digital twang to it. The most eminent members of the Ministry were present to launch this prestigious campaign, creating substantial amplifiable hype around it.
All teams of TIMDAA worked in tandem to ensure that an execution of the highest quality is maintained. Kerala's Tourism Minister Shri Kadakampally Surendran took on the role of a gracious host and guide at a unique virtual reality platform set up by his department at the international airport in New Delhi to give air passengers a taste of cruising through the state's famed backwaters.
The backwaters have been brought to life through a two-minute film - specially shot using 360degree technology using six cameras simultaneously. Visitors can don a (Virtual Reality) VR headset and be instantly transported 2,000 km away to a boat floating on the tranquil waters, listening in to conversations of locals going about their daily lives and watching the picturesque coconut palms, rolling paddy fields, birds, the sunset and other vistas from an actual cruise passing by.
The VR "experience site", the latest promotional and marketing initiative of Kerala Tourism, has attracted much attention since it went operational on October 28 and has signaled that Kerala remains at the forefront of using technology for tourism promotion.
"It was an amazing experience, even for someone like me who has actually been on a real houseboat cruise,"Shri Surendran said of the virtual reality tour. "For a person who has never visited Kerala, I cannot imagine a more fantastic introduction. We definitely hope to see more people wanting to experience the real thing after what they have seen here."
Nearly 200 passengers who visited the kiosk and enjoyed the experience on Friday including Ministers from Kerela.
U.V. Jose, Director, Kerala Tourism, said technology would be an integral part of tourism promotion and marketing, now and in the future. The VR zone at the IGI airport is part of the department's 'Out of Home' marketing campaign to promote 'Brand Kerala' and is targeted at high net worth individuals in the domestic market.
Rohit Chopra, CEO, TIMDAA, said - ''TIMDAA has always ensured that new technologies and innovations get optimized at Delhi airport. The Kerala tourism campaign is a show stopper in the true sense and it has added a new dimension to how tourism is showcased at airports."