Bureau, New Delhi
KeyPoint Technologies, a global leader in mobile language technology, has awarded the creative mandate for Xploree, its flagship product, to the Bangalore office of Bates CHI & Partners. Xploree is the tech major's forerunner mobile keyboard product, which is available on the Android OS as of now. Bates was chosen as Xploree's creative partner after a competitive multi-agency pitch.
This creative alliance is expected to augment the branding process of the smart keyboard amongst India's mobile and app-hungry user base. The tie-up aims at introducing a whole new ethos into India's ever-evolving online consumer story of connected lifestyles - through the revolutionary keyboard.
VS Srikanth, CEO, Bates CHI India stated, "Xploree is a unique amalgam of a keyboard and lifestyle. As we shall be building the brand and the category demand from scratch, it is going to be challenging and exciting at the same time. The product is very promising and we all are very excited about it, internally. Not to mention the fact that it's going to be a huge learning experience for each one of us."
Xploree being the first keyboard in India with a discovery platform, Bates expects the journey to be an exciting one. Bates will be taking up the task to design a unique brand identity for Xploree.
Naveen Raman, Sr. Vice President & Branch Head of Bates Bangalore said, "We are excited to work with a young and driven bunch of professionals who are so passionate about their product. Key Point is a great addition to our portfolio, as it's the future, and poses huge opportunities for us. Digitalization of vernacular languages will be next big thing and Xploree will be the front runners in this space. We look forward to breaking language barriers in India through an unique offering that this product has. Added to this is the discovery platform which is a revolution in itself."
Speaking of the partnership, Deepti Mani Saxena, Director (Marketing), KeyPoint Technologies said, "Keypoint's stated intent is to make the smart mobile device an ultimate responsive solution through our Xploree keyboard. Bates CHI & Partners stood out against the competition and demonstrated good insights and out-of-the-box ideas for our category. We are certain that Bates will be a great partner in helping us drive the brand and user value proposition for Xploree."