Bureau, New Delhi
The Hindustan Times Leadership Summit is a platform for the men and women who shape our tomorrow to converge under one roof. A place where visionaries lay out their blueprint for the future of the nation. It is where the pioneers from different walks of life share a common stage and debate the way forward for our society as a whole. Heads of state, business tycoons, Nobel laureates and your favourite artists rub shoulders with each other. Anybody invited to the summit is not just the audience but a partner, a critical component of the machine that churns out the ideas for our collective future.
It is not only the speakers who make the Summit one of a kind. The audience, composed entirely of invitees, is drawn from the powerful, the best and the brightest. The man sitting at the next table may be a world leader. The person who gets up to ask a question could be our finance minister. The impact of the Summit is magnified in each session, where they go into greater depth on their thoughts on several issues.
This year's Hindustan Times Leadership Summit too was no different. It saw leaders like David Cameron, Former Prime Minister United Kingdom, Legends like Amitabh Bachchan and Sachin Tendulkar, Experts like Nobel Laureate - Paul Krugman amongst 19 great dignitaries. It deserved a campaign, that was as grand as the event itself. We had to move on a massive publicity drive by means of out-of-media formats. All leading roads & major congregation touch points are preselected through relevant planning tools & guides. A crisp & visually appealing creative depicting the leaders and a apposite message "The Change India Needs".
As Rajan Bhalla, Group Chief Marketing Officer, Hindustan Times, adds "Hindustan Times Leadership Summit is one of those rare places where you are served an rich intellectual feast. From politics and spirituality to economy and national security - we saw a flurry of radical ideas to transform the country."
Commenting on the campaign, says Shuvanu Chaudhuri, Vice President-Integration & National head, Steadfast Viewcom, "It is nothing less than an honour & privilege to be associated with a marquee brand like Hindustan Times, We are elated to be the chosen ones for planning & executing a property of such repute. The only challenge which we faced whilst planning was to get the best deals of all required premium media by our client and raise the standard of servicing & deliverance on commitments made for this campaign".
This time Steadfast Viewcom, the OOH & Experiential unit of Span Communications was selected to plan & execute the campaign.