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Hindustan Times Leadership Summit arrest attention on Outdoors with Extensive Campaign

06, December, 2016

Bureau, New Delhi

The core objective of the campaign was to create adequate hype & enhance the awareness levels about the mega-event for Delhi & NCR. This time Steadfast Viewcom was selected to plan & execute the campaign.
  • Unipole | Traditional Media #NH-8 (Delhi), Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: | Group AAO
    Contact Details: |
  • Unipole | Traditional Media # Mayur Vihar, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sunjjoy Daadhicch | Explomedia
    Contact Details: +91 9810166449 | sunjjoy@explomedia.com
  • Unipole | Traditional Media # Mayur Vihar, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sunjjoy Daadhicch | Explomedia
    Contact Details: +91 9810166449 | sunjjoy@explomedia.com
  • Unipole | Traditional Media #Akshardham, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Nidhi | Planet Advertising Pvt. Ltd.
    Contact Details: +91 9810729074 | planetadvertising@gmail.com
  • Smart Bus... | Traditional Media # Ashram , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media #Mathura Road, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Bhavya Dhingra | Mediashop
    Contact Details: +91 9871950630 | bhavya.dhingra@hotmail.com
  • Building Facade | Traditional Media # Ashram , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Smart Bus... | Traditional Media # Okhla, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Smart Bus... | Traditional Media # Okhla, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media #Mathura Road, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Bhavya Dhingra | Mediashop
    Contact Details: +91 9871950630 | bhavya.dhingra@hotmail.com
  • Unipole | Traditional Media #Mathura Road, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Bhavya Dhingra | Mediashop
    Contact Details: +91 9871950630 | bhavya.dhingra@hotmail.com
  • Smart Bus... | Traditional Media # Ashram , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media #Nehru Place, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sonia | R.S.Ad Agency
    Contact Details: +91 9811124378 | sonia_rsad2006@yahoo.co.uk
  • Unipole | Traditional Media #MG Road, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
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    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media #Nelson Mandela Road , Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Mysa Ganesh | Outdoor Communications
    Contact Details: +91 9810333372 | mysa.ganesh@gmail.com
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    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
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    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
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    Media Price: Confirm pricing with media asset partner.
    Contact Person: Sunjjoy Daadhicch | Explomedia
    Contact Details: +91 9810166449 | sunjjoy@explomedia.com
  • Smart Bus... | Traditional Media #Moti Bagh, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ashutosh Sharma | JCDecaux
    Contact Details: +91 9899250725 | ashutosh.sharma@jcdecaux.co.i
  • Unipole | Traditional Media # South Extension, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media # Panchsheel, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ritesh Vasudeva | Hindustan Publicity
    Contact Details: +91 9811605004 | ritesh.vasudeva@gmail.com
  • Unipole | Traditional Media # Panchsheel, Delhi
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Ritesh Vasudeva | Hindustan Publicity
    Contact Details: +91 9811605004 | ritesh.vasudeva@gmail.com
  • Unipole | Traditional Media #DND Flyway, Noida
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Devendra Chaudhary | Noida Publicity
    Contact Details: +91 9910040607 | devchaudhary0007@gmail.com
  • Unipole | Traditional Media #DND Flyway, Noida
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Gaurav Vijh | Sign Age
    Contact Details: +91 9810157320 | gaurav2710@gmail.com

The Hindustan Times Leadership Summit is a platform for the men and women who shape our tomorrow to converge under one roof. A place where visionaries lay out their blueprint for the future of the nation. It is where the pioneers from different walks of life share a common stage and debate the way forward for our society as a whole. Heads of state, business tycoons, Nobel laureates and your favourite artists rub shoulders with each other. Anybody invited to the summit is not just the audience but a partner, a critical component of the machine that churns out the ideas for our collective future.

It is not only the speakers who make the Summit one of a kind. The audience, composed entirely of invitees, is drawn from the powerful, the best and the brightest. The man sitting at the next table may be a world leader. The person who gets up to ask a question could be our finance minister. The impact of the Summit is magnified in each session, where they go into greater depth on their thoughts on several issues.

This year's Hindustan Times Leadership Summit too was no different. It saw leaders like David Cameron, Former Prime Minister United Kingdom, Legends like Amitabh Bachchan and Sachin Tendulkar, Experts like Nobel Laureate - Paul Krugman amongst 19 great dignitaries. It deserved a campaign, that was as grand as the event itself. We had to move on a massive publicity drive by means of out-of-media formats. All leading roads & major congregation touch points are preselected through relevant planning tools & guides. A crisp & visually appealing creative depicting the leaders and a apposite message "The Change India Needs".

Rajan BhallaAs Rajan Bhalla, Group Chief Marketing Officer, Hindustan Times, adds "Hindustan Times Leadership Summit is one of those rare places where you are served an rich intellectual feast. From politics and spirituality to economy and national security - we saw a flurry of radical ideas to transform the country."

Shuvanu ChaudhuriCommenting on the campaign, says Shuvanu Chaudhuri, Vice President-Integration & National head, Steadfast Viewcom, "It is nothing less than an honour & privilege to be associated with a marquee brand like Hindustan Times, We are elated to be the chosen ones for planning & executing a property of such repute. The only challenge which we faced whilst planning was to get the best deals of all required premium media by our client and raise the standard of servicing & deliverance on commitments made for this campaign".

This time Steadfast Viewcom, the OOH & Experiential unit of Span Communications was selected to plan & execute the campaign.

Tags :  Hindustan Times Hindustan Times Leadership Summit Sachin Tendulkar Paul Krugman Rajan Bhalla Steadfast Viewcom OOH Delhi Traditional Media Rajan Bhalla Shuvanu Chaudhuri

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