Bureau, New Delhi
Brand Street recently got associated with prestigious brand Quaker Oats from the house of PepsiCo to promote Quaker's association with Kerala Blasters Football Club in the recent Indian Super League. The previous work of Brand Street has made possible to win this opportunity seamlessly.
With this campaign, people of Kerala can look forward to an action filled Football extravaganza at Lulu Mall, Kochi. The campaign changed from a mere team promotion to consumer activation program. Core secret of that is to make people aware about the healthy diet like oat's, beside this give them a chance to enjoy the thing the state of Kerala is crazy about - Football. The various consumer promotions and activities for this campaign are designed with the theme of Football, where people would come and join a unique football experience in a very interesting way.
Surendra Singh, National Head, Brand Street India says, "We are young and dynamic in the market and this is our best asset. We have new and creative ideas to promote a brand. Our team is bunched with the experienced and young talent that makes a perfect package. We have done projects for PepsiCo in the past this year and every time we come with new creativity".
Purushottam Sharma, Creative Lead, Brand Street India says, "The whole event was planned by keeping in mind consumer's sentiments and well-being. Consumers didnot only play football on the sets, they also completely gelled with Quaker's brand elements and values while playing".
Argha Sengupta, Campaign Lead, Brand Street India says, "Consumers got a chance experience Football in an unique way as well as to taste Quaker Oats flavors and take part in contest to win Breakfast with Kerala Blasters Football Club players".