Bureau, New Delhi
Recently CASHurDRIVE roped in Official Transit Partner title for Bigg Boss Season 10.
The promotional plan was clubbed with road shows & a selfie contest to gain maximum attraction. One road show on daily basis was wisely scheduled covering major locations of both the cities for a week's duration before the premiere episode lunch. Simultaneously the selfie contest on twitter reinforced maximum participation on social media.
The key highlight of the transit media artwork was the tagline "Ye Cab Le Jaoo Chahe Jahaan, Common Man Or Celebrity Saath Dikhenge Bass Yahaan" along with the lunch details & Image of Bollywood superstar Salman Khan flashing on both the doors & and at the boot of the cars. The actor is hosting the show for the eighth time & it seems like he have become the perpetual identity of the show.
The boot area even carries CASHurDRIVE logo titled as Transit partner. Apart from exterior advertising, Bigg Boss branded pillows are placed inside the taxis carrying their Logo. The idea is been inspired by the current show format i.e. to build comfort zone for common people or travellers.
Commenting on the activity Nitesh Nagpal, VP Sales & Marketing said, "Bigg Boss is amongst the most popular & interesting reality show in India. Unlike the previous seasons, season 10 holds a twist in the tail. For the first time show will feature common man & celebrity contestants on the same platform.
We have tried to incorporate the new-fangled show concept to the promotional plan. Even the placement of branded pillow is to reconstruct the exciting idea & to give the campaign an innovative approach along with the bang on visibility".