Bureau, New Delhi
Vulnerably bearing and ranting about the world-wide prevailing issues used to be the old age thing. The new generation and their society have learned a new way of dealing with global challenges, i.e. ‘Face them & Sort them out'. Therefore like-minded people have formed a mass group named as Global Citizen, a social action platform for a global generation that wants to solve the world's biggest challenges. The platform provides an opportunity to learn about issues, take action on what matters most and join a community committed to social change.
Recently, the Indian concessionaires of this society have planned to come together to raise the awareness and motivate the masses to come forward and join hands with one of the oldest challenges of our country i.e. Poverty. However, none less than a festival, a large scale event has been organised in Mumbai to bring its celebrities associate to achieve the task. And along with social media, OOH medium has also become the part of its promotions in India.
Handled by Bright Outdoor Media, a Mumbai based Media Owner, the campaign is majorly seen on the large formats such as hoarding on the roads of Mumbai, showcasing the Indian Celebrities who are the part of the project. The OOH medium has been taken to urge the masses to take the front seat at the festival, taking place tomorrow and be part of the change.
Covering the entire city smartly as well as creating a cost effective campaign was the biggest part of the media planning where arterial roads, high traffic areas and markets have been taken for the outdoor media plan.