National Stories

Ecosys OOH celebrates festive season with SBI Life

11, November, 2016

Bureau, New Delhi

The media strategy for the campaign was comprised of the strategic fortification bolstered with myriad media options, smart deployment of resources and definitive terrain of communication receptivity for the target audience.
  • Unipole | Traditional Media #Jhandewalan, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Mukesh Gupta | Graphisads
    Contact Details: +91 9871692007 | graphisads@graphisads.com
  • Unipole | Traditional Media # Shadipur, Delhi
    Media Price: INR 3,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Bus Shelter | Traditional Media #Mohali, Chandigarh
    Media Price: INR 65,000 PM
    Contact Person: Ashok Kumar | Taksh Media
    Contact Details: +91 9915719585 | takshmedia@gmail.com
  • Unipole | Traditional Media #Railway Station, Chandigarh
    Media Price: INR 2,75,000 PM
    Contact Person: Ashok Kumar | Taksh Media
    Contact Details: +91 9915719585 | takshmedia@gmail.com
  • Foot Over... | Traditional Media #Mohali, Chandigarh
    Media Price: INR 1,75,000 PM
    Contact Person: Ashok Kumar | Taksh Media
    Contact Details: +91 9915719585 | takshmedia@gmail.com
  • Unipole | Traditional Media #Wazirpur, Delhi
    Media Price: INR 2,25,000 PM
    Contact Person: Mr. Hitendra Luthra | Brite Advertising
    Contact Details: +91 9958799999 | hitendra@briteadmark.in

Ecosys OOH, upstaged the incumbent agencies in executing a massive outdoor campaign for SBI Life Insurance celebrating Navratri and Diwali festivities in cities of Ahmedabad, Surat and Rajkot. The objective was to create visibility for the brand through our campaign during the festive season of Navratri. Fusing languages and creating a new expression is a current common trend. 

The idea of PlanoUtsav campaign was to create buzz and to relate to the audience in large. Hence the media selection was concentrated in and around the areas Dandia celebrations happen.  The agency strategically laid a siege of the festivity areas with a fortified media options encompassing 110 units comprising of mobile carts, bill boards, bus shelters and transit media.

Laying out operational premise of Ecosys OOH , Hardik Kapdi, Managing Partner & Trading Lead commented- " At Ecosys OOH , we are always governed by the Values and Promise of our partner brands, hence we offer boutique and customised solutions that stem out from our state of the art ideation and planning tools.  Unique execution of PlanoUtsav campaign for SBI Life Insurance is an example of that unique and distinct offering."

Commenting on association with the brand Sujit Banerjee, Director & CEO Ecosys OOH opined "We are thrilled to be partnering SBI Life. This association has a lot of badge value for us. "

Tags :  Ecosys OOH State Bank of Life SBI Life PlanoUtsav Sujit Banerjee Hardik Kapdi Dandiya Mobile Carts Billboards Bus Shelters Transit Media

CALL TO ACTION BASIS THIS NEWS ARTICLE

Other Related News

Most Read Stories