Malvika Mahal, New Delhi
Asian Paints, India's leading Paint Company went innovative on OOH this festive season and kicked off their new ad campaign 'Asian Paints Colour Expert' in Mumbai, Delhi and Bangalore. The campaign has been execute by MOMS Outdoor Media Solutions part of Madison Agency, communicating brand's key strengths on large size hoardings across the cities. The purpose of the campaign was to build awareness for Asian Paints Colour Expert Service and persuade consumers in the painting cycle to try the service by positioning it as a partner who not only tells them of the latest wall/colour trends but also enables them to implement those.
The campaign marked the launch of EZY colour services to create a buzz around the dealers in order to influence the customer to walk in the Store/dealers of Asian paints. The objective of the campaign was simply to create awareness near stores in Mumbai, Bangalore and Delhi. The Target audience for the campaign was any person who needed any help for decor elements like lighting, décor accessories, furnishings and colour.
Jayesh Yagnik, COO, MOMS Outdoor Media Solutions said, "The idea was to create awareness for the new launch wherein one can get expert advice on home décor. The 2 back to back campaigns planned during peak festive season, one was to create massive awareness which followed up with second campaign which was aimed at driving walkins. We are happy to share that the multimedia campaign created the required buzz in all 3 metro cities and the response was phenomenal on call centre number".