National Stories

Asian paints add Colours to OOH in three Metros

03, November, 2016

Malvika Mahal, New Delhi

The brand made its presence by revamping its paint range with the launch of EZY colour services on the Outdoor Platform to homeowners who believe external decorating is expensive.
  • Foot Over... | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Aseem | Proactive In & Out Advertising Ltd.
    Contact Details: +91 9004415503 | krupaproactive@gmail.com
  • Foot Over... | Traditional Media #Bandra Link Road, Mumbai
    Media Price: INR 10,00,000 PM
    Contact Person: Aseem | Proactive In & Out Advertising Ltd.
    Contact Details: +91 9004415503 | krupaproactive@gmail.com
  • Billboard | Traditional Media #Bandra WEH, Mumbai
    Media Price: INR 14,00,000 PM
    Contact Person: Joheb Shaikh | Roshan Space
    Contact Details: +91 9004257921 | joheb.shaikh@roshanspace.com
  • Billboard | Traditional Media #Andheri WEH, Mumbai
    Media Price: INR 5,50,000 PM
    Contact Person: Santosh Smith | Capital World Media
    Contact Details: +91 7738331222 | santosh@capitalgroup.me
  • Smart Bus... | Traditional Media #Matunga, Mumbai
    Media Price: INR 90,000 PM
    Contact Person: Sanjeev Chaudhary | Laqshya Media
    Contact Details: +91 9769626223 | contact@laqshyagroup.com
  • Bus Shelter | Traditional Media #Kandivali, Mumbai
    Media Price: INR 1,50,000 PM
    Contact Person: Manish Khandelwal | Times OOH
    Contact Details: +91 9910346663 | manish.khandelwal@timesgroup.
  • Billboard | Traditional Media #Vakola Flyover , Mumbai
    Media Price: INR 9,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media #Nelson Mandela Road , Delhi
    Media Price: INR 6,50,000 PM
    Contact Person: Rajesh Mendiratta | Laqshya Media
    Contact Details: +91 9818120965 | rajesh.m@laqshyagroup.com

Asian Paints, India's leading Paint Company went innovative on OOH this festive season and kicked off their new ad campaign 'Asian Paints Colour Expert' in Mumbai, Delhi and Bangalore. The campaign has been execute by MOMS Outdoor Media Solutions part of Madison Agency, communicating brand's key strengths on large size hoardings across the cities. The purpose of the campaign was to build awareness for Asian Paints Colour Expert Service and persuade consumers in the painting cycle to try the service by positioning it as a partner who not only tells them of the latest wall/colour trends but also enables them to implement those.

The campaign marked the launch of EZY colour services to create a buzz around the dealers in order to influence the customer to walk in the Store/dealers of Asian paints. The objective of the campaign was simply to create awareness near stores in Mumbai, Bangalore and Delhi. The Target audience for the campaign was any person who needed any help for decor elements like lighting, décor accessories, furnishings and colour.

There were two different creative, one for Mumbai which had "Colour Mumbai" and CTA (Call to action) so that the audience can contact them and take the expert advice. For Delhi and Bangalore the creative had "See colours better" and CTA. The strategy for the very campaign was to create Service awareness and the media mix for the same included Billboards, Bus shelter, Mall facade and Gantry. Fabulous colors and designs for your walls was the tagline used in all the creative's. The high-visibility Campaign was successfully planned and executed and duration for the same was nearly half a month.

Jayesh Yagnik, COO, MOMS Outdoor Media Solutions said, "The idea was to create awareness for the new launch wherein one can get expert advice on home décor. The 2 back to back campaigns planned during peak festive season, one was to create massive awareness which followed up with second campaign which was aimed at driving walkins. We are happy to share that the multimedia campaign created the required buzz in all 3 metro cities and the response was phenomenal on call centre number".

Tags :  MOMS Asian Paints EZY colour Colour Mumbai See colours better Jayesh Yagnik Billboards Bus shelter Mall facade Gantry Mumbai Delhi Bangalore Advertising Branding OOH Advertising

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