Bureau, New Delhi
Khushi Advertising, cinema and ambient advertising company, appoints Archana Yadav as the Head - Branding (Multiplex). Archana brings over 24 years of rich experience across a range of sectors and marquee organisations. Her last stint was as Assistant Vice President- Revenue at Times Innovative Media Ltd. (TIML), a subsidiary of Bennett Coleman & Co. Ltd.
Prior to TIML too, Archana has held Senior level positions with the Reliance ADA Group's financial services arm, Reliance Capital, serving at Reliance General Insurance Company Limited and Reliance Money. A post-graduate in Physics from Hindu College, Delhi University, Archana has also had successful stints with ABN AMRO Bank, ICICI Bank and Stock Holding Corporation of India Ltd.
Speaking on her new assignment, Archana says, "I am happy to join Khushi. They are pioneers in cinema advertising in India with a portfolio of blue-chip clients. Cinema advertising addresses a captive audience with a specific intent. Hence, there is a lot of opportunity to create exciting work that benefits brands as well as consumers. I am looking forward to taking the Multiplex Branding vertical to greater heights - both from revenue as well as clientele perspective."
Vishnu Telang, CEO - Khushi Advertising commented "Archana has a solid understanding of non-traditional media solutions along with strong business acumen. Equipped with revenue orientation and proven expertise in managing key clients, she is the perfect professional to lead such a critical business unit for our company. She has a wealth of experience in concept selling and an infectious energy that will infuse new life in the multiplex branding vertical. Her strengths in ideation and go-to-market strategies will be of immense benefit to our clients. These are exciting times for us at Khushi, and Archana is poised to play a decisive part in our growth story."