Bureau, New Delhi
Starting next week, Clear Channel UK will begin replacing London's iconic pay phone booths with new state-of-the-art interactive kiosks. The new payphones re-imagine the iconic London phone box for the 21st Century, paying homage to a design classic, while breathing life back into the traditional, and instantly recognizable, British payphone.
The new phone boxes will feature Wi-Fi, interactive local maps and payphone services, with an Adshel Live digital screen integrated into every unit. The screens were designed and built by Amscreen at their factory near Bolton, creating vital jobs in the area and supporting manufacturing in the UK.
As part of their commitment to transforming and enhancing UK high streets, Clear Channel will also plant and care for a tree in the local area for every phone box they upgrade. The new trees will be planted in partnership with international environmental charity, Trees for Cities.
"Trees are one of the most vital elements of liveable and healthy cities. They help create spaces that promote physical activity, reduce mental illness, and enhance community cohesion and a reconnection with nature. The leadership and vision that Clear Channel has demonstrated in supporting and promoting this program is truly inspirational. They have set a high benchmark and a challenge to other companies to follow that can help secure resilient urban environments for generations to come," said David Elliott, CEO at Trees for Cities.
By the end of 2016, Clear Channel will have installed over 100 new phone boxes in London. This will rise to up to 500 boxes in London by the end of 2017, bringing the number of Adshel Live screens across the country to over 1,500 locations, further enhancing the UK's only national roadside digital out-of-home network.
"We're enormously proud to announce the return of Adshel Live to London, bringing the flexibility and dynamism of the network back to advertisers in the capital," said Justin Cochrane, CEO of Clear Channel UK. "Not only does this announcement mean amazing opportunities for advertisers in key retail locations right across the capital, it also means hundreds of beautifully designed, British-built phone boxes offering valuable services such as public Wi-Fi and interactive local area maps."
"Over the last year we have delivered more than 1200 screens as part of the Adshel Live network and we're now very pleased to be able to extend our partnership with Clear Channel with a ground-breaking new product. We've worked closely with the team to design and manufacture an entirely new unit that we're confident will revolutionize the on-street out-of-home space," said Simon Sugar, CEO, Amscreen.
Tags : Clear Channel Phone Kiosks Tree Plantation David Elliott Adshel Amscreen Simon Sugar Justin Cochrane DOOH Advertising London On-the-Go Consumer Outdoor Advertising Smart Posters UK
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