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Ecosys OOH executes Try on Delivery for Myntra

28, September, 2016

Bureau, New Delhi

Ecosys developed a unique media plan based on consumer consumption patterns plotted on pin code based heat maps. Additionally targeting the potential customers and induce trial by selecting impactful billboards to ensure high presence on critical routes.
  • Billboard | Traditional Media #Sony world Junction, Bengaluru
    Media Price: INR 3,00,000 PM
    Contact Person: Punya Sunder Raj | Jagran Engage
    Contact Details: +91 9964080545 | punyar@jagranengage.com
  • Billboard | Traditional Media #GARIAHAT FLYOVER, Kolkata
    Media Price: INR 1,50,000 PM
    Contact Person: Divya Pandit | Selvel Advertising Pvt. Ltd.
    Contact Details: +91 9990371192 | divya.selvel@gmail.com
  • Billboard | Traditional Media #EM Bypass, Kolkata
    Media Price: INR 60,000 PM
    Contact Person: Anil | Advise Advertising
    Contact Details: 8584860740 | anil.advisemumbai@gmail.com
  • Unipole | Traditional Media #Sarjapur Road, Bengaluru
    Media Price: INR 3,00,000 PM
    Contact Person: Lekshumanan | Coral Media
    Contact Details: 9840059694 | Lekshumanan@coralmedia.co.in
  • Unipole | Traditional Media # Bhikaji Cama Place, Delhi
    Media Price: INR 8,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media # Aurobindo Marg, Delhi
    Media Price: INR 5,50,000 PM
    Contact Person: Mysa Ganesh | Outdoor Communications
    Contact Details: +91 9810333372 | mysa.ganesh@gmail.com
  • Unipole | Traditional Media #Nehru Place, Delhi
    Media Price: INR 4,50,000 PM
    Contact Person: Rakesh Kumar | Jagran Engage
    Contact Details: +91 9313908111 | rakeshk@jagranengage.com
  • Unipole | Traditional Media # Defence Colony , Delhi
    Media Price: INR 4,50,000 PM
    Contact Person: Ritesh Vasudeva | Hindustan Publicity
    Contact Details: +91 9811605004 | ritesh.vasudeva@gmail.com
  • Unipole | Traditional Media outside Malls, Press Enclave Road, Delhi
    Media Price: INR 7,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media # Punjabi Bagh, Delhi
    Media Price: INR 3,00,000 PM
    Contact Person: Rohit Madaan | Sita Outdoor Media
    Contact Details: +91 9958850333 | sitaoutdoormedia@gmail.com
  • Unipole | Traditional Media # Netaji Subhash Place, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Mr. Hitendra Luthra | Brite Advertising
    Contact Details: +91 9958799999 | hitendra@briteadmark.in
  • Billboard | Traditional Media #Rashbehari, Kolkata
    Media Price: INR 50,000 PM
    Contact Person: Kalyan Brata Ghosh | Sampark Advertising
    Contact Details: +91 9830014127 | kbghosh@gmail.com
  • Unipole | Traditional Media #Model Town, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media # Bhikaji Cama Place, Delhi
    Media Price: INR 8,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Billboard | Traditional Media #Magarpatta Road , Pune
    Media Price: INR 1,50,000 PM
    Contact Person: Mr. Abhijeet | Supra Publicity
    Contact Details: 7774077121 | a.abhijeet@supramedia.in
  • Billboard | Traditional Media #FC Road, Pune
    Media Price: INR 1,60,000 PM
    Contact Person: Dada P. Nawale | Shri Samarth Advertising
    Contact Details: +91 9422086332 | shrisamarthadvertising@gmail.
  • Billboard | Traditional Media #Kukatpally, Hyderabad
    Media Price: INR 1,50,000 PM
    Contact Person: Deepti | Icons
    Contact Details: +91 9811155514 | deepti.icons@gmail.com
  • Billboard | Traditional Media #University Road, Pune
    Media Price: INR 2,25,000 PM
    Contact Person: Mr. Abhijeet | Supra Publicity
    Contact Details: 7774077121 | a.abhijeet@supramedia.in

Myntra unleashed an out of home advertising blitzkrieg in top 6 cities featuring youth icons Prateik Babbar and Ira Dubey for the Try on Delivery proposition for Myntra. The fashion aggregator has once again romped in the services of Ecosys OOH, the only agency that offers ROI and measurement in outdoor advertising.

The core value proposition of the campaign was SHOP what you Like, TRY where you like, and PAY only if you like the product there by inducing trial with the benefit of instant return in case of dislike of the product.

Vamsi MurthyCommenting on the outcome of the campaign Vamsi Murthy, Associate Director, Brand Marketing, Myntra, commented, "The guiding principle Myntra's Try on Delivery allows you to get the Top Notch Fashion you always wanted, without any worries of anything going wrong. And that was the expectation from Ecosys OOH. We are glad that team not only eschewed that and delivered a seamless campaign. "

Mangesh ShindeCommenting on the outcome of the campaign Mangesh Shinde, Managing Partner & Strategic Business Planner commented, "We are glad that we were able to demonstrate our meticulous planning capabilities to the client and were able to execute the campaign in less than 16 hours."

Sujit BanerjeeCommenting on association with the brand Sujit Banerjee, Director, Ecosys OOH opined "We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences."

Tags :  Ecosys Myntra Mangesh Shinde Prateik Babbar Vamsi Murthy Ira Dubey Sujit Banerjee Outdoor Advertising

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