Bureau, New Delhi
Myntra unleashed an out of home advertising blitzkrieg in top 6 cities featuring youth icons Prateik Babbar and Ira Dubey for the Try on Delivery proposition for Myntra. The fashion aggregator has once again romped in the services of Ecosys OOH, the only agency that offers ROI and measurement in outdoor advertising.
The core value proposition of the campaign was SHOP what you Like, TRY where you like, and PAY only if you like the product there by inducing trial with the benefit of instant return in case of dislike of the product.
Commenting on the outcome of the campaign Vamsi Murthy, Associate Director, Brand Marketing, Myntra, commented, "The guiding principle Myntra's Try on Delivery allows you to get the Top Notch Fashion you always wanted, without any worries of anything going wrong. And that was the expectation from Ecosys OOH. We are glad that team not only eschewed that and delivered a seamless campaign. "
Commenting on the outcome of the campaign Mangesh Shinde, Managing Partner & Strategic Business Planner commented, "We are glad that we were able to demonstrate our meticulous planning capabilities to the client and were able to execute the campaign in less than 16 hours."
Commenting on association with the brand Sujit Banerjee, Director, Ecosys OOH opined "We are thrilled to be partnering Myntra. We always strive to be ahead of the curve and endeavour to give media planning solutions that challenge the existing rules of the game. We are a new age agency and only agency in the country to give ROI and interface digital to give brands immersive experiences."