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Powerful Renualt Kwid Lives More on OOH

26, September, 2016

Bhawana Anand, New Delhi

Deployed in 8 cities, the campaign has been featured at bottlenecks locations by layering proprietary traffic count data.
  • Billboard | Traditional Media #Indira Nagar, Bengaluru
    Media Price: INR 2,50,000 PM
    Contact Person: Chaitra | Diamond Publicities
    Contact Details: +91 9845047111 | chaitra@diamond-group.in
  • Metro Bridge... | Traditional Media # Tilak Marg, Delhi
    Media Price: INR 6,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media #Mall Road, Kanpur
    Media Price: INR 35,000 PM
    Contact Person: Anshul | Excellent Entertainment Networks
    Contact Details: 9559005555 | excellententertainmentnetwork
  • Unipole | Traditional Media # Netaji Subhash Place, Delhi
    Media Price: INR 3,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media #Crystal Chowk, Amritsar
    Media Price: INR 70,000 PM
    Contact Person: Priyanka | Unison Advertising Pvt. Ltd.
    Contact Details: +91 9599199164 | priyanka@unisonadvertising.co
  • Unipole | Traditional Media #Moti Bagh, Delhi
    Media Price: INR 7,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Unipole | Traditional Media #Greater Kailash, Delhi
    Media Price: INR 8,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media outside Malls, Press Enclave Road, Delhi
    Media Price: INR 7,50,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media # R.K.Puram , Delhi
    Media Price: INR 8,00,000 PM
    Contact Person: Sumit Gupta | Icons
    Contact Details: +91 9899006006 | sgupta@iconsmail.com
  • Unipole | Traditional Media # South Extension, Delhi
    Media Price: INR 8,00,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Wall Mounted... | Airport Media #New Delhi Airport
    Media Price: INR 25,00,000 PM
    Contact Person: Rajneesh Dhawan | Times OOH
    Contact Details: +91 9212100470 | rajneesh.dhawan@timesgroup.co
  • Billboard | Traditional Media #Model Town, Ludhiana
    Media Price: INR 2,95,000 PM
    Contact Person: Shavinder Singh Sandhu | Lead Ads
    Contact Details: +91 9915100911 | shavindersandhu@gmail.com
  • Billboard | Traditional Media #Sarabha Nagar, Ludhiana
    Media Price: INR 2,95,000 PM
    Contact Person: Shavinder Singh Sandhu | Lead Ads
    Contact Details: +91 9915100911 | shavindersandhu@gmail.com
  • Unipole | Traditional Media # Punjabi Bagh, Delhi
    Media Price: INR 2,25,000 PM
    Contact Person: Mr. Hitendra Luthra | Brite Advertising
    Contact Details: +91 9958799999 | hitendra@briteadmark.in
  • Facade | Mall Media #Westend Mall, Ludhiana
    Media Price: INR 4,00,000 PM
    Contact Person: Shavinder Singh Sandhu | Lead Ads
    Contact Details: +91 9915100911 | shavindersandhu@gmail.com
  • Billboard | Traditional Media #Tambram , Chennai
    Media Price: INR 1,25,000 PM
    Contact Person: Ramesh | DBL Medias
    Contact Details: +91 9840082348 | dblmedias@gmail.com
  • Billboard | Traditional Media #Anna Salai, Chennai
    Media Price: INR 1,70,000 PM
    Contact Person: Ramesh | DBL Medias
    Contact Details: +91 9840082348 | dblmedias@gmail.com
  • Smart Bus... | Traditional Media #Nelson manickam Road, Chennai
    Media Price: INR 1,25,000 PM
    Contact Person: Shailesh Loni | Laqshya Media
    Contact Details: +91 9920591805 | shailesh.loni@laqshyagroup.co
  • Metro Signage | Traditional Media # Preet Vihar, Delhi
    Media Price: INR 2,50,000 PM
    Contact Person: Dinesh Vasudeva | Pioneer Publicity
    Contact Details: +91 9810059010 | dineshv@pioneerpublicityindia
  • Billboard | Traditional Media #Alam Bagh, Lucknow
    Media Price: INR 55,000 PM
    Contact Person: Rajneesh Rawat | Origins Advertising (P) Ltd.
    Contact Details: +91 9839177000 | info@origins.co.in

Renault, one of the OOH loyalist brands, has exploited OOH at its best to introduce its Kwid Car once again via this advertising platform. The automotive brand has brought new Kwid 1.0 L Engine: a line extension which has more power on roads and to magnify its positioning in the market, an extensive outdoor campaign, spread in 8 cities, named 'Live for More'. In partnership with OMD, Ecosys OOH planned and executed the campaign.

The new variant comes with the bold styling and sporty stance that has surely been complemented by the introduction of a more powerful engine. The product was greatly amplified in the outdoor with the innovative usage of eye catching 3D creative, designed by Aaron Martins, Creative Director of the Ecosys OOH.

The core objective of the campaign was to drive awareness and sales for the all-new Kwid 1.0 with the communication objective to launch the new variant with amplification of "Live for more".

With the help of digital planning tool, Systemapit, the agency identified the media options at bottlenecks by layering proprietary traffic count data on locations where the tendency of the target group present is the highest. The entire media planning was designed to reach out to a larger audience with more viewing time.

Sulina Menon, Managing Partner, OMD India commented, "We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helped us to get the right coverage and reach at an optimal cost".

Nipun Arora, Managing Partner, Ecosys OOH, said, "We are thrilled to be partnering with OMD & Renault. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Renault India".

Tags :  Renualt Kwid OOH Ecosys OOH OMD Ranbir Kapoor Live More OOH Automobile Category Traditional Format Metro Cities

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