Bhawana Anand, New Delhi
Renault, one of the OOH loyalist brands, has exploited OOH at its best to introduce its Kwid Car once again via this advertising platform. The automotive brand has brought new Kwid 1.0 L Engine: a line extension which has more power on roads and to magnify its positioning in the market, an extensive outdoor campaign, spread in 8 cities, named 'Live for More'. In partnership with OMD, Ecosys OOH planned and executed the campaign.
The new variant comes with the bold styling and sporty stance that has surely been complemented by the introduction of a more powerful engine. The product was greatly amplified in the outdoor with the innovative usage of eye catching 3D creative, designed by Aaron Martins, Creative Director of the Ecosys OOH.
The core objective of the campaign was to drive awareness and sales for the all-new Kwid 1.0 with the communication objective to launch the new variant with amplification of "Live for more".
With the help of digital planning tool, Systemapit, the agency identified the media options at bottlenecks by layering proprietary traffic count data on locations where the tendency of the target group present is the highest. The entire media planning was designed to reach out to a larger audience with more viewing time.
Sulina Menon, Managing Partner, OMD India commented, "We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helped us to get the right coverage and reach at an optimal cost".
Nipun Arora, Managing Partner, Ecosys OOH, said, "We are thrilled to be partnering with OMD & Renault. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Renault India".