Bhawana Anand, New Delhi
Clubs, pubs and other F&B establishments have constantly tried their best to grasp the attention of their patrons in different ways. However, most experiences are soon forgotten once the night passes. Cue in Morning Fresh- a safe and natural alcohol detox drink brand crafted an innovation to provide a long lasting experience via their interactive coasters.
Along with its digital partner, Dentsu Webchutney, the brand has created a 'Bro' out of the one thing that knows how you drink best: the Coaster. Dentsu Webchutney has designed the Bro'ster - the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time! Much like a wingman, for your drink.
The Bro'ster is a pocket-sized entertainer with built-in load sensors that calculate your drinking data over a span of time and it throws up funny, flirty and sometimes sarcastic messages on its LCD screen, after every sip that you take.
Once you're done drinking, the Bro'ster even plans to use the data received through your session to set customized rewards and offers. Think cab-rides for those that drank too much, to food coupons for those who've had very little, to bottles of Morning Fresh when the Bro'ster knows you may have a hangover.
"At Morning Fresh we are always trying to push the envelope to create an innovative and fresh experience for our customers. As a young brand, it is important for us to find ways to engage with our audience in a meaningful and relevant way," says Mitali Tandon, Co-Founder, Morning Fresh.
"The brand promise of Morning Fresh and the entire Bro'ster experience were a great fit," says Gautam Reghunath, Senior VP, Dentsu Webchutney. "Though the Bro'ster is still in its early stages, we can't wait to explore its possibilities and develop it further. Internet of Things is an area we're experimenting with for a lot of our clients through the Dentsu Webchutney Innovation Labs. The idea is to consistently try and create new, out-there experiences that can get brands and consumers to interact," he adds.
"We wanted to ensure no one felt left out. Alone or with your gang, the Bro'ster will surely make your night a memorable one", says PG Aditiya, Creative Director (Copy) at Dentsu Webchutney.
The way forward for the Bro'ster Mitali says, "We're starting with a few pubs and bars in Bangalore, and hope to scale it to serve more patrons. Additionally, it is exciting to see the role real-time data can play in the F&B industry."