Malvika Mahal, New Delhi
CASHurDRIVE Marketing Pvt Ltd, tied up with Jet Airways for their latest in- flight biscuit sampling assignment for Unibic. The cookie brand offers various varieties of biscuits for regular & occasional consumption.
The FMCG brand has recently come up with a new flavour naming Scotch finger, originally Scottish shortbread cookies. The campaign is all set to target the travellers of 6 prominent metros i.e. Mumbai, Delhi Bangalore Kolkata, Chennai and Hyderabad for in-flight promotional activity.
Commenting on the activity Raghu Khanna, CEO, CASHurDRIVE said, "The purpose of performing in-flight sampling is to bring the brand and the consumers together on same platform. The sampling activation would help the brand to build connect with their potential consumers providing them rich product experience, guaranteed viewership, clutter free environment and direct interaction."
The brand intends to reach specifically to major business travellers. Therefore, they preferred Jet Airways. The airline is most popular for its excellent first class services & holds the Business Traveller award for finest Business & Economy class among many others.
After a successful encounter almost a month back, this is the second time that the firm is performing such activity. Earlier the activity was performed for a leading FMCG brand in collaboration with another airline offering cookie experience to approx. 30-50 lacs prospective travellers.
Tags : CASHurDRIVE Jet Airways Mumbai Delhi Bangalore Kolkata Chennai Hyderabad Raghu Khanna Scotch finger FMCG Unibic
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