National Stories

Snickers rolls out an engrossing outdoor campaign in Bengaluru and Pune

03, August, 2016

Malvika Mahal, New Delhi

Satiating Hunger, the agency ascended a successful Outdoor campaign for Snickers, an offering from Mars Chocolates.
  • Billboard | Traditional Media #Koramangala, Bengaluru
    Media Price: INR 3,00,000 PM
    Contact Person: Mr. Ganesh | Lohit Ads
    Contact Details: 9945066008 | Lohitads@gmail.com
  • Billboard | Traditional Media #MG Road, Bengaluru
    Media Price: INR 3,00,000 PM
    Contact Person: Lekshumanan | Coral Media
    Contact Details: 9840059694 | Lekshumanan@coralmedia.co.in
  • Billboard | Traditional Media #UB City, Bengaluru
    Media Price: INR 4,00,000 PM
    Contact Person: Mr. Hitendra Luthra | Brite Advertising
    Contact Details: +91 9958799999 | hitendra@briteadmark.in
  • Billboard | Traditional Media #Satara Road, Pune
    Media Price: INR 2,50,000 PM
    Contact Person: Rahul Kadam | Marquis Advertising and Marketing
    Contact Details: 98222 82520 | rahul@marquisads.com
  • Billboard | Traditional Media #Railway Station, Pune
    Media Price: INR 1,80,000 PM
    Contact Person: Rahul Kadam | Marquis Advertising and Marketing
    Contact Details: 98222 82520 | rahul@marquisads.com
  • Billboard | Traditional Media #Magarpatta Road , Pune
    Media Price: INR 1,50,000 PM
    Contact Person: Rahul Kadam | Marquis Advertising and Marketing
    Contact Details: 98222 82520 | rahul@marquisads.com
  • Billboard | Traditional Media #Magarpatta Road , Pune
    Media Price: INR 1,50,000 PM
    Contact Person: Mr. Abhijeet | Supra Publicity
    Contact Details: 7774077121 | a.abhijeet@supramedia.in
  • Unipole | Traditional Media #Konappana Agrahar, Bengaluru
    Media Price: INR 10,00,000 PM
    Contact Person: Elumalai P | 7 Star Advertising
    Contact Details: +91 9845111725 | 7starblr@gmail.com
  • Bus Shelter | Traditional Media #Bannerghatta Road, Bengaluru
    Media Price: INR 80,000 PM
    Contact Person: Mr. Saju | Movva Associates
    Contact Details: 9880646200 | movva@gmail.com
  • Bus Shelter | Traditional Media #Karve Road, Pune
    Media Price: INR 40,000 PM
    Contact Person: Yamini Kandpal | Pioneer Publicity
    Contact Details: 9870504197 | yamini@pioneerpublicityindia.
  • Bus Shelter | Traditional Media #Aundh, Pune
    Media Price: INR 40,000 PM
    Contact Person: Yamini Kandpal | Pioneer Publicity
    Contact Details: 9870504197 | yamini@pioneerpublicityindia.
  • Billboard | Traditional Media #Maldhakka Chowk, Pune
    Media Price: INR 2,20,000 PM
    Contact Person: Rahul Kadam | Marquis Advertising and Marketing
    Contact Details: 98222 82520 | rahul@marquisads.com
  • Bus Shelter | Traditional Media #Railway Station, Pune
    Media Price: INR 60,000 PM
    Contact Person: Yamini Kandpal | Pioneer Publicity
    Contact Details: 9870504197 | yamini@pioneerpublicityindia.
  • Billboard | Traditional Media #Hinjewadi , Pune
    Media Price: INR 1,50,000 PM
    Contact Person: Shekhar Mate | Shubham Advertising
    Contact Details: 9822019271 | shubhamoutdoor@gmail.com
  • Billboard | Traditional Media #Jayanagar, Bengaluru
    Media Price: INR 2,00,000 PM
    Contact Person: Naresh Kumar D | Ripple Media
    Contact Details: +91 7829914369 | ripplemedia@ripplemediaindia.

Ecosys OOH executed a massive outdoor campaign for Snickers tagged as "Hungry? Grab SNICKERS!" It's an amusing addition to the brands lexicon of advertisements and was targeted to the general populace to pick their favourite chocolate bar for an instant satiation of the hunger pangs.

Utilizing Systemapit, the art digital planning tool to the agency  identified media options on bottlenecks by layering proprietary traffic count  data on to the clusters of locations where the propensity of the TG to be present is the highest hence reaching out a larger audience  with more viewing time.

High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city.

Commenting on the outcome of the campaign Varun Kandhari, Senior Brand Manager, Mars Chocolates commented, "We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helped us to get the right coverage and reach the right TG at an optimal cost."

Commenting on outcome of the campaign Sujit Banerjee, CEO Ecosys OOH opined "We are thrilled to be partnering Mars Chocolate. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Mars Chocolates."

Tags :  Ecosys OOH Snickers Systemapit Mars Chocolates Sujit Banerjee Varun Kandhari

CALL TO ACTION BASIS THIS NEWS ARTICLE

Other Related News

Most Read Stories