Malvika Mahal, New Delhi
Ecosys OOH executed a massive outdoor campaign for Snickers tagged as "Hungry? Grab SNICKERS!" It's an amusing addition to the brands lexicon of advertisements and was targeted to the general populace to pick their favourite chocolate bar for an instant satiation of the hunger pangs.
Utilizing Systemapit, the art digital planning tool to the agency identified media options on bottlenecks by layering proprietary traffic count data on to the clusters of locations where the propensity of the TG to be present is the highest hence reaching out a larger audience with more viewing time.
High impact billboards were used to have a suave presence to create high recall and with the help of bus shelters, the campaign got a healthy spread and frequency across the city.
Commenting on the outcome of the campaign Varun Kandhari, Senior Brand Manager, Mars Chocolates commented, "We are glad to have partnered with Ecosys OOH with this campaign. Their superior understanding of the market helped us to get the right coverage and reach the right TG at an optimal cost."
Commenting on outcome of the campaign Sujit Banerjee, CEO Ecosys OOH opined "We are thrilled to be partnering Mars Chocolate. Ecosys OOH has been on a dream run with new clients coming on board. Our consistent efforts to reach out are helping us to get associated with prestige brands like Mars Chocolates."