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CASHurDRIVE flies high with its In-Flight Cookie Sampling

25, July, 2016

Bhawana Anand, New Delhi

Started with Cabs branding & sampling, the agency ventures into in-flight promotions with their 1st biscuit sampling for a leading FMCG brand.
  • Inflight Sampling | In-flight Media #Indigo Airlines
    Media Price: Confirm pricing with media asset partner.
    Contact Person: Brahmdeep Singh | Atin OOH
    Contact Details: +91 9810019150 | brahmdeep.singh@atinooh.com

CASHurDRIVE Marketing Pvt Ltd. takes the biscuit product of a leading FMCG brand, desired to be unnamed, to the higher level via sampling it inside the airline. The advertising agency partnered with one of the leading Airlines for sampling activity providing perfect cookie experience to approx. 30-50 lacs potential travellers.

The agency has been frequent exploring the static in-flight media for various brands in order to build the desired recall value amongst their target audience. However, this is the first time when the firm has performed the Inflight sampling project for an eatable FMCG product.

Commenting on the activity Nitesh Nagpal, VP Sales & Marketing, CASHurDRIVE said, "The key factor to initiate with the sampling activity was to upsurge the product exposure & develop a sense of self-assurance with the consumption. The purpose was to get the cookie in the hands of as many consumers as possible to frame product connectivity."

Sampling is a competitive weapon where a product comes in accessibility. Posing product samples amongst prospective consumers is valuable as it is an excellent way of telling your customers to go ahead and experience the brand/product before they spend any money for the same.

"CASHurDRIVE is committed towards exploring new avenues of branding options that we could offer to our esteemed clients. And Airline branding is one of the premium options that have added to our present bouquet of non-traditional media offerings. We are very much bullish on scaling up the unconventional media services in the OOH media space in the future too." shared Mohan Thapa, Associate VP, Corporate Strategy, CASHurDrive.

The cookie brand offers various varieties of biscuits for regular & occasional consumption. The biscuits come in various flavours with sprinkled cashew and almond flakes, butter and milk etc. giving the product crispy texture and pleasant mouth-feel.

Tags :  CASHurDrive FMCG Sampling In-Flight Nitesh Nagpal Mohan Thapa Airline Advertising OOH

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