Bhawana Anand, New Delhi
Air Asia, a leading low-cost airline, actively provides the branding & promotional space in its aircrafts. Wherein majorly various categories of brands were utilising this space to tap the flying audiences, but this time, the airline, which is also the official partner for the movie, has painted its aircrafts with the imagery of a Superstar - Rajinikanth talking about its upcoming movie 'Kabali'. The objective wasn't only to promote the movie and brand's association with the movie, but to entice its passengers with such mammoth projection of the superstar. Moreover first time ever in the history of Indian cinema, airline advertising has been captured for a movie promotion.
Bearing the image of Superstar Rajini from the movie Kabali, parts of the aircraft have been painted and stickered with the livery. The aircrafts are flying across the AirAsia India network of destinations spanning Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag & Kochi.
Commenting on the association, Amar Abrol, CEO, AirAsia India said, "We are extremely thrilled to be the airline partner for the movie Kabali. To work with an eminent personality like Superstar Rajinikanth & Kalaipuli S Thanu's prestigious - V Creations is of immense delight to everyone at AirAsia. Kabali has already generated so much buzz even before the release of the movie - the delight and celebration is only going to get better with all the action being planned around the release of the movie".
Speaking about the association with AirAsia, Kalaipuli S Thanu, Proprietor, V Creations said, "Kabali is possibly one the biggest projects that Superstar Rajinikanth has signed till date. We have witnessed such an inspiring response from Rajini's fans for the promotion and the audio of the film and we're sure the movie will have an equally promising impact on the viewers. We would like to thank AirAsia which is a globally recognized airline for associating with us as the official airline partner. The airline is also planning a lot of engagement activities for Rajini fans travelling on AirAsia flights across its network. The Kabali excitement is not just on ground, but also in the air when you fly with AirAsia."
Along with branded, the aircraft has also rolled out several low fares and contest on social networking platform. Talking about the excitement surrounding Kabali, Amar, further said "The Kabali fever is getting hotter by the day with fans across the world riding in the Rajini wave! We are delighted to partner with one of the most awaited movies of the year and we are overwhelmed by the kind reception we've received from our guests & fans on the association. This special plane, powered by Thalaivar quite literally, is dedicated to Rajini fans across the globe. This is AirAsia's way of paying a tribute to the one and only Superstar in the country. We would like to thank the production house & Rajinikanth himself for the support they have extended to AirAsia in planning these special promotions."
The movie campaign promotion has also taken place in Cyber Hub, Gurgaon where two digital screens are taken showcasing the leading actor, aircraft and its association with the movie. Executed in partnership with Havas Media Active, the digital screens taget the huge number of audience including the office-goers and people visiting for leisure. The creative designed in a way that it captures the attention through the presence of Rajnikanth.