Bhawana Anand, New Delhi
Savlon, India's trusted hygiene brand from ITC is yet another brand to participate in the Simhasth Kumbh Mahaparv at Ujjain. The brand utilised the congregation to extend its recently launched hand hygiene programme to masses with encouraging outcomes at the recently concluded Simhasth Kumbh Mahaparv at Ujjain.
The hand hygiene programme aims at sensitising people that most contagious infections are preventable by adopting simple lifestyle practices like frequent washing of hands with soaps or handwashes. A national spiritual congregation at this scale happened to be a relevant platform to communicate the importance of hand hygiene and promote cleanliness and good health. Savlon undertook a slew of initiatives to help devotees not only avoid infections by adopting handwash but also help with first aid in a first of its kind initiative designed specifically for Kumbh.
Hand washing before a meal has been an integral part of our culture but it is also a well-established fact that handling of food with unclean hands is one of the most common causes of infection among children and adults. A national congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness. Savlon handwash which is effective against a wide range of germs was rightly positioned to generate awareness on hand hygiene.
Savlon took the initiative to remind parents that their child's future was literally in their own hands "ab apkey bachon ki suraksha apke haton mein". The brand urged them to take The Savlon Handwash Pledge - a pledge to wash their hands before eating food, a simple act that could prevent numerous ailments. Savlon created pledge units where people would wash their hands before scanning them as a symbolic act of their commitment and gave them Savlon Suraksha Kit with Savlon products.
In addition to the hand hygiene programme, Savlon launched an initiative of Savlon Mobile Ambulance on cycles for treating minor injuries. As Kumbh is a massive congregation to manage crowd and movement of vehicles are restricted. Even for medical first-aid, people have to walk a distance to the nearest medical camp. Noticing this necessity for first aid closer to the 'snan' area, Savlon launched the mobile ambulance - The Savlon Suraksha Dal a team of cyclists with first aid kits. They helped more than 1500 individuals, providing first aid and information about nearby dispensaries and hospitals in case of emergencies.