Saif Sayed, New Delhi
Real estate in Mumbai has always been a hot selling commodity and has benefitted both the consumer and the builder. This trend has come further ahead and now the inclination for builders and buyers is the luxury home market segment. Kanakia Paris is one such project which has teased its launch by using different creatives with teaser and then the main creative highlighting the Brand Ambassador. The infrastructure housing company is promoting the launch of their new project at Bandra Kurla Complex.
Using the outdoor space to its full potential, The project 'Kanakia Paris' gave its outdoor advertising mandate to Bright Outdoor Media. The media agency executed the campaign in Mumbai making the presence of the brand felt in every corner of the city. Strategized to garner maximum visibility, key locations such as BKC asian hearat, Juhu Car parking, Malad Highway, Peddar road, Kandiwali Link road, Prabadevi, Kanjur Marg ROB, Khar SV Road, Dadar were put to use. The city was seen showcasing the launch of the project with huge billboards and hoardings.
The creatives used in the campaign stood out from all the other hoardings and billboards in the city. With Zinedine Zidane being the brand ambassador for the project, his presence makes it all the more attractive with information such as booking amount and contact details provided.
The project 'Kanakia Paris' is a residential development by Kanakia Spaces. It has a thoughtful design and is well equipped with all the modern day amenities as well as basic facilities. The project offers spacious and skillfully designed 2BHK and 3BHK themed apartments.
Spread over 2 acres, Kanakia Paris is inspired by the city of love, arts and fashion. From the architecture to the interiors to the amenities, every facet here is detailed and planned to present the lifestyle of Paris. Winding cobbled pathways, European gardens to get refreshed in, Alfresco Café to indulge in some fresh macaroons and many more Exotic experiences.
"Kanakia Paris is one of the most awaited luxury housing project and a grand one which has come up in a long time. We understand the nature of real estate OOH projects and hence laid out a blue print which would lead a successful campaign. The response generated from this campaign is amazing and it was evident from day one.", said Yogesh Lakhani, CMD Bright Outdoors Media.