Saif Sayed, New Delhi
Dentsu Creative Impact, the creative agency from Dentsu Aegis Network has made two major senior appointments in an attempt to further strengthen its creative product. The agency has roped in Anupama Ramaswamy and Akashneel Dasgupta as Executive Creative Directors; will report to Soumitra Karnik, National Creative Director, Dentsu India Group.
Prior to Dentsu Creative Impact, Anupama Ramaswamy was handling the post of Executive Creative Director at Cheil, Gurgaon and was in-charge of the Samsung Mobile account. In the recent years, Anupama has worked on the launch of the Galaxy J series, Note 4, Grand 2 and the extremely-popular "Fickle is Fun" campaign for Lavie Handbags.
Commenting on her new role, Anupama said, "I am very excited to join Dentsu Creative Impact. I have loved the vibe of the agency since the moment I walked in. Soumitra and Amit have been trying to get the best possible talent, and my mandate here is to have fun while building a vibrant and creative culture. This will involve less rhetoric and more hands-on hard work."
She further adds, "While it is important to win metals, it is also critical for us to glamourize our day-to-day business as well. It can never be an 'either/or' situation. I would really like to see the more difficult every day work, which keeps the business ticking, to become more creative. Lastly, together we shall try and build a creative culture, which for me is the 3 P's of advertising - People with a Positive Purpose. Once these three come together, we have a winner at hand."
Some of the agencies that Anupama has worked with include JWT, Lowe, Rediffusion, Havas and FCB. She has worked across a gamut of brands such as Nokia, Airtel, Woodland, Whirlpool, LG, Maruti, Lays and Boost. In her kitty are a number of AdFest Golds, Spikes, Effies, New York Festival and a number of Abby's. She was part of the One Show Jury in 2012 and is a regular face on the Goafest jury panel over the last few years.
Meanwhile, Akashneel Dasgupta's last assignment was at ADK Fortune where he was heading the Creative Function. Akashneel started his career in advertising with strategic planning at Mudra. After spending a good 5 years in planning, he decided to venture into copywriting within the DDB Mudra group. In 2010, he joined Lowe Lintas as a Creative Director and then moved to ADK Fortune as Vice-President and Creative Head in 2013. He has worked across categories such as automobiles (both two wheelers and four wheelers), FMCG, media, online travel, fashion, real estate, food and beverages, etc. Some of the brands that he has worked on are Maruti Suzuki, Paras Pharma (Moov, Itchguard, Dermicool, Krack, Livon, etc) Rasna, Johnson and Johnson, Yamaha, Honda, Emami, Woodland, Expedia, DLF and Wills Lifestyle amongst others.
Commenting on his new role, Akashneel said, "It's an exciting time to join Dentsu Creative Impact where a young new team has taken shape and one cannot fail to notice the energy and enthusiasm. Also, it was a personal desire for some time to work with Soumitra and I am happy that an opportunity has presented itself. Hope you get to hear more from us, soon."
Talking about the exciting new additions to the team, Soumitra Karnik, NCD, Dentsu Creative Impact said, "Great work happens when people commit to constantly raising the bar. We are young and tremendously hungry for qualitative growth. To satiate our appetite and to help us achieve our objective, people become easily our single most valuable asset and we cherry pick each one of them. Both Anupama and Akash are just the kind of people Dentsu Creative Impact needs to write its destiny. For me, they are our fantastic acquisitions."
Echoing a similar sentiment Amit Wadhwa, Branch Head, Senior Vice President, Dentsu Creative Impact said, "It's been great going for Dentsu Creative Impact, especially in the last year or so, and one way we can really continue this upward journey is by having the right people around. This holds true even more so when it comes to the creative talent, since that is where the action finally boils down to. I think in Anupama and Akash we have two extremely talented, passionate and at the same time mature heads that will take us to where we intend to go."