Bhawana Anand, New Delhi
CASHurDRIVE Marketing Pvt. Limited, an outdoor advertisement company bags an exclusive marketing rights for Mumbai based cab fleet i.e. TABcab. Among radio cabs, TABcab is said to be the largest fleet operator having more than 4, 000 cabs across the city.
Commenting on their new acquisition, Raghu Khanna, CEO, CASHurDRIVE said, "We are glad to announce our alliance with TABcab. Our journey to make transit media an elite platform for all the advertisers initiated around 6 years back & I believe that we have come a long way. The association has certainly strengthened our horizon as the fleet is integral part of the Mumbai Airport."
Cabs will have branding opportunities covering all 4 door panels, rear window and Luggage Boot. The headrest & seat back space can be further utilized for in cab advertising.
"It's a very happy moment for all of us. The association has braced the relationship between the two companies serving each other significant Business & working opportunities." Added, Nitesh Nagpal, VP Sales & Marketing, CASHurDRIVE.
CASHurDRIVE is been frontrunner in transit media advertising from past few years now and already owns exclusive advertising rights for other airport taxis like Meru, Mega & Easy cabs as well. These fleets offer excellent advertising space for exterior & internal branding.
The cab branding offers a stand-alone advertising platform and plays an outstanding role in persuading the habits of a productive audience.