Bhawana Anand, New Delhi
Ecosys OOH, India's first Digital Out of Home agency acquires two major accounts Mahesh Edible Oil Industries Ltd (read as Saloni Oil) and Khadim India Limited in a multi-agency pitches. The agency will be strategizing and developing OOH campaigns including Traditional + Digital OOH for one year duration.
Mahesh Edible Oil Industries Ltd (brand name - Saloni) is the largest manufacturer of mustard oil in India with 3 manufacturing units and a leading name in pure mustard oil segment for last 25 years. The OOH association with Ecosys comes at a juncture when Mahesh Oil is taking a big leap into the arena of aggressive marketing to take the brand into the next level.
On awarding the mandates to this agency, Dinesh Rathore, Director, Saloni shared, "We are proud to get associated with Ecosys OOH as our Out of Home media partner,as the agency was able to demonstrate great understanding of markets using robust data & analytics, effective media plan that guaranteed RoI. We were awe struck with technological intervention that invokes engagement and contextual creative ideas that has a great visual narration."
Likewise, Siddhartha Roy Burman, CMD, Khadim India commented, " Ecosys OOH seems to have an ace up their sleeve, their planning astra, 'Systemapit' that delivers an optimized plan justifying cost ensuring a high OTS. They brought about a whiff of fresh air, by moving away from location and dealer centric media placements to optimised plan basis unbiased grading and measures visibility using scientific planning methods. We are delighted to be associated with them."
Commenting on the wins, Sujit Banerjee, CEO, Ecosys OOH expressed, "We are thrilled to be partnering with Khadim & Saloni. Technology is changing the way OOH was used to be planned and bought. We are a new age agency and the only agency in the country to give ROI and interface digital to give brands immersive experiences. We are glad both our clients have seen this and are proud to partner them in their marketing initiatives"
Launched in December 2015, Ecosys OOH seeks to redefine traditional outdoor with its state of the art planning tools. The agency has commissioned IMRB International to do the Traffic Count Study across 20 cities covering the city, thus making them the only standalone OOH agency in the country to provide ROI in OOH & Ambient environment. The agency has handled OOH high decibel campaigns for various brands like Nissan, Fedex, Zee, Taxi for Sure, China Tourism, Emaar & Jockey.