Saif Sayed, New Delhi
Started in the year 1987, Ekta Builders is one of the few builders that created a legacy of its own for three decades now. The real estate giant has been successfully making the dream of owning a house of many come true. Going up the ladder, Ekta Builders has now ventured into the Luxury homes category and has started luring consumers towards its new project through OOH.
The project 'Skypolis' at Ekta Tripolis Goregoan (W), gave its outdoor advertising mandate to Bright Outdoor Media. The media agency executed the campaign in Mumbai making the presence of the brand felt in every corner of the city. Strategized to garner maximum visibility, key locations such as Kandivali Flyover, Andheri Chitrakoot, Andheri Lokhandwala, Bandra SV Road, Bandra Thakrey and Borivali were put to use.
The creatives used in the campaign stood out from all the other hoardings and billboards in the city. With Saif Ali Khan being the brand ambassador for Ekta Builders, his presence makes it all the more attractive with information such as booking amount and contact details provided.
"Ekta Skypolis is one of the most awaited luxury housing project and a grand one which has come up in a long time. We understand the nature of real estate OOH projects and hence laid out a blue print which would lead a successful campaign. The response generated from this campaign is amazing and it was evident from day one." Said Yogesh Lakhani, CMD Bright Outdoors Media.
Stretching over 36 floors and located in the hustling hub of Mumbai's expansive suburb, Ekta Skypolis outshines the skyline. Built in the heart of Mumbai's most sought-after suburb, this striking tower features 2 BHK Gracia, 3 BHK Eleganz, 3 BHK Grandé & 4 BHK.