Bureau, New Delhi
Five large format Print Service Providers from Bangalore organized Dscoop i.e. Digital Solutions Cooperative, a cooperative of HP Graphics Arts Users meet building awareness from industry best practices in digital printing including printing and finishing solutions and softwares. Country's first ever event was attended by various print service providers involved in outdoor and indoor signage, advertising and general commercial printing and close to 30 brand owners from FMCG, telecom, IT and other verticals.
"Customer needs are evolving rapidly and they are looking at innovations in digital printing to answer these needs. The Dscoop event was about the future of the digital print industry which brought together all the key stakeholders in the entire ecosystem. We had HP as our executive sponsor - the technology leader in digital printing along with 3M and Esko as the key partners for the event and some of our PSPs who are doing path breaking work. All these stakeholders communed together to discuss the industry best practices and unique possibilities with respect to digital printing, softwares & solutions, printing applications with the present brand owners." said, Biju Paul, Board Member Dscoop, Asia Pacific.
Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP Inc., in his presentation shared insights on industry best practices in digital printing and also referred to large format success stories from around the globe; helping brand managers and PSPs explore new possibilities to reach their end customers.
"Laying emphasis on building the brand image with sustained and effective customer communication, Santosh, Business Development Manager, Commercial Solutions Division, 3M, also touched upon some of the recent innovations in signage and displays especially from a retail standpoint."
Frederick John, Sales Manager Sales Manager, Packaging and Containers - South at Esko India discussed how Point of purchase needs to be compelling enough to inspire and relate to the customers' aspirations, hence playing a key role in the customers' buying decision in a retail environment. He also discussed case studies form across the world and threw light on arriving at the perfect workflow 3D Presentation through the studio visualizer.
Speaking on the occasion, Arjun Reddy from SR Digital Imaging Pvt Ltd. said, "HP and Dscoop are doing a wonderful thing through this initiative. Bringing all the stakeholders together and trying to raise the bar in digital printing. Such platforms are an opportunity for us to not just meet and network with prospective clients and competitors but also knowing and learning what other people are doing. Possibilities with digital are endless, and if leveraged properly it can create better and unique business proposition for the print service providers".