Saif Sayed, New Delhi
Zee Sa re ga ma, the first singing talent hunt show which is running since 1994 is all set to enthral the audience with its 2016 edition. The show has reinvented itself over the years and has raised its bar a notch higher than the previous year as always. To be aired on Zee TV, the show has gone all out with 360 degree promotions keeping outdoors as one of its main interest areas.
The channel is promoting the popular show on various different outdoor formats out of which hoardings are something to look out for. The sheer size, scale and structure of the hoardings make sure that the campaign executed by Bright Outdoor Media has reached masses.
The campaign uses new and fresh creatives to engage eyeballs and stand out from the clutter of different hoardings placed next to it. The mentors of the show Mika, Sajid-Wajid and Pritam invite the audience to tune into the show with a tagline 'Jab Koi Accha Gaata hai, Dil Mei Utar Jaata hai'.
Zee TV wanted to build dominating visibility and good awareness across Mumbai. To achieve this impact, it was important that the outdoor campaign is well planned to help grab eyeballs and create maximum impact. The strategic sites on Bandra ROB, Bandra SV Road, Juhu JVPD Circle, Juhu NR Haveli, Worli Galaxo and Andheri Chirakoot are carefully planned and the deployments were done in a way as to cover all arterial routes, commercial hubs and other such significant areas. The idea was to provide high impactful visibility in market.
Starting from 26th March 2016. Zee TV's 'Sa Re Ga Ma Pa', has been instrumental in introducing the country to some of its demigods of music - Shreya Ghoshal, Kunal Ganjawala, Shekhar Ravjiani, Bela Shende, Sanjivani and Kamal Khan in the last two decades. This prestigious platform is a beacon of hope, giving thousands of aspiring singers an avenue to exhibit their talent season after season!
"We have covered Mumbai with prominent hoardings and We look forward to our association with Zee Group and this once again shows our expertise in promoting activities related to the entertainment industry in the most effective way." Said Mr. Yogesh Lakhani, CMD, Bright Outdoor Media.