Bureau, New Delhi
After successfully executing its mobile launch campaign, LeEco appoints Madison Media Omega, a part of Madison Media Group to handle it Media AOR . The estimated size of the account is around Rs. 150 crores. The account will be handled out of the agency's Bangalore office.
LeEco, a global new age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones - the Le 1 s & Le Max. The aggressive multimedia launch that used Print, Digital and Outdoor drew a phenomenal response and surpassed the expectation of the Company.
On choosing Madison Media, Meera Krishnan, Director Marcom, LeEco says, "We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison's meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India".
Vikram Sakhuja, Group CEO, Madison Media & OOH,"Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales".
Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.
Outdoor advertising company Adshel that has over 16,000 advertising panels across Australia and New Zealand is rolling out a network of 3000 digital beacons across Australia making it the country’s first large scale data rich outdoor advertising media. Beacons are small, wireless devices that communicate with nearby smartphones through Bluetooth. Shopping centre retailers have been
Proxama PLC, the leading mobile proximity marketing experts and provider of end-to-end payment solutions for card issuers, today announce an exclusive partnership with blowUP media UK that will extend the reach of The Proxama Network in the UK to 263 million consumers annually. Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a u
Havas Media Group announced the appointment of seasoned media and marketing specialist, Karl Wu as CEO for Greater China. Based out of Beijing, Karl will be responsible for Havas Media Group's brands Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.
The Great Online Shopping Festival, Google’s mega online shopping festival offering best deals from more than 450 brands over a period of 72 hours, came to an end on December 13, 2014 with e-commerce as well as m-commerce players reportedly seeing five times more traffic and double the growth over the Diwali period. India’s version of cyber Monday, which was started by Google India in
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