Bureau, New Delhi
After successfully executing its mobile launch campaign, LeEco appoints Madison Media Omega, a part of Madison Media Group to handle it Media AOR . The estimated size of the account is around Rs. 150 crores. The account will be handled out of the agency's Bangalore office.
LeEco, a global new age company of Chinese origin with market capitalization of more than USD 12 billion, recently debuted with two smartphones - the Le 1 s & Le Max. The aggressive multimedia launch that used Print, Digital and Outdoor drew a phenomenal response and surpassed the expectation of the Company.
On choosing Madison Media, Meera Krishnan, Director Marcom, LeEco says, "We chose Madison Media after an exhaustive review of capabilities and reputation of media agencies. Madison's meticulous planning and execution of the first launch campaign has drawn a fantastic response which has surpassed our ambitious expectation. We are now on course to roll out more smartphone models as well as other exciting products from our Ecosystem in India".
Vikram Sakhuja, Group CEO, Madison Media & OOH,"Technology brands are redefining marketing in India, and it is very exciting for Madison to partner LeEco in launching what promises to be an altogether new experience in the exploding Smartphone category. We are delighted that our first campaign delivered extra-ordinary response in terms of bookings and sales".
Founded in 2004, LeTV (subsequently, name changed to LeEco) has grown into a global conglomerate over the years. It offers live streaming, cloud, e-commerce, and smart TVs among other products and services.