Saif Sayed, New Delhi
Viacom 18 group of Company's Colors Channel is promoting their on-going Box Cricket League Season 2 on huge canvases in Mumbai. The cricket league which involves all known faces of Indian Television industry are participating in this fun and sporty show. The reality television show includes 10 teams named after 10 different cities to give it a national appeal and gather audience from various towns and cities. To name a few are Ahmedabad Express, Kolkata Babu Moshayes, Chandigarh Cubs, Delhi Dragons, Jaipur Raj Joshiley, Chennai Swaggers, Mumbai Tigers, Pune Anmol Ratan, Rowdy Bangalore, Lucknow Nawabs.
The campaign is executed by Bright Outdoor, covering all the major sites and targeting key locations of the Mumbai city. Strategic locations such as Andheri ROB, Bandra Junction, Bandra ROB and Juhu were selected as billboard sites.
Different creatives are used for each team showcasing 3 key players from a team. The teams represented on the billboard display the sportsperson in them ready to take on the challenge. Catchy taglines such as 'Wicket Bhi aur Wicket Bhi', 'Ball Bhi Bawaal Bhi' and 'Balla Bhi Halla Bhi' are used which makes the creatives stand out amidst the clutter.
"I have always felt that sports are a very important part of our television system and integrating cricket with your favourite television celebrities is a unique concept. We have tried our level best to achieve what we could in terms of promoting BCL. The campaign is huge and creatives are very catchy. I wish the team and Colors all the best for this show", Yogesh Lakhani, CMD, Bright Outdoor commented on the OOH Coverage.