Bhawana Anand, New Delhi
Times Innovative Media Ltd. (TIML) has been named in the Limca Book of Records for installing a chain of 106 digital advertisement units between the up-down tracks of Mumbai Metro Line in 2015. With this record, TIML has become possibly the only Out-Of-Home (OOH) media company in the world to have such a digital screen network.
TIML's OOH brand, Times OOH, owns the advertising rights at the first metro line of Mumbai Metro for a period of 15 years till 2029. As part of the contract, TIML has developed and executed the media plan across the 12 stations from Versova to Ghatkoper.
On winning this recognition, Arghya Chakravarty, CEO, Times Innovative Media Limited expressed, “Customer Centricity is at the core of our business and media planning is our forte. Testimony to this is the robust media plan at all our properties that allows advertisers to reach their TG at multiple touch points. To have received laurels in media planning and installation is, indeed, a matter of great pride. I would like to congratulate our media planning and installation teams. I would also like to congratulate Mumbai Metro and extend a big thanks for their continual support.”
However, this is the second time that the media owning has bagged this recognition. Back in 2012 also, Times Innovative Media Delhi Airport Advertising Pvt Ltd (TIMDAA) made a national record certified by the Limca Book of Records 2013 for having India's largest outdoor advertisement site sized at 12000 sq. feet.