Bhawana Anand, New Delhi
Nahar Group, a renowned Mumbai based builder has a lucrative offer on their luxury centered residential project- Nahar Amrit Shakti. The real estate brand has launched a scheme where people can own a residential masterpiece by just paying 5% of the total amount initially. With a motive taking this scheme to the masses, the brand, in association with Bright Outdoor Media rolled out an extensive OOH campaign in Mumbai.
A long term campaign, started in the month of 2016 January will continue to be visible till 2016 April. Not to miss the prospect buyers, only the king-size format sites have been taken by the real estate brand, such as hoardings and billboards across the city.
Moreover the campaign has been highlighted with various creative designs, showcasing female, male and kid on the hoardings. The idea was derived to fulfil the brief stated by the brand to target the masses through OOH medium.
While asking about the impact created by the campaign so far, Yogesh Lakhani, MD, Bright Outdoor shared, "We are very proud to have partnered with Nahar Group again for their project- Nahar Amrit Shakti. This campaign has again reinforced the fact that Bright Outdoor's ability to touch consumers in Mumbai is unmatched."