Saif Sayed, New Delhi
After a dull phase in the Real Estate sector for a while, things have been shaping up pretty well for the industry. It can be exemplified with the fact that many builders are now receiving positive response for their properties and Peninsula Land is getting the best of it. The real estate brand that has created a legacy of its own over the years has now launched their new project 'Celestia Spaces'. Bright Outdoor Media is executing the outdoor campaign for the brand and has covered every niche and corner of Mumbai City.
The OOH campaign has strategically covered all important points of the city like Bandra Thakrey, Dadar, Mahalaxmi, Marine Drive, Sion Chunabhatti, Worli Mela Flyover and Andheri Jogeshwari Flyover.
Different kinds of creatives make the campaign interesting and each billboard looks different than the other. Clean and aesthetically pleasing installation of the hoardings make the campaign stand out from the clutter. Billboards along with elegant design also displays the Celestia spaces tagline "Legacy is built brick by brick" and "The Legacy Continues" which immediately catches the attention.
Talking about the campaign, Yogesh Lakhani, CMD, Bright Outdoor Media said, "We have been doing a lot of real estate campaigns but this one tops it all. The sight of each and every billboard along with the creatives look so clean that one would want to look at them again. Peninsula Land has been highly regarded for their commitment and quality and we look forward to work with people who are dedicated to their work. As of now we have been getting a lot of positive response for this campaign."