Saif Sayed, New Delhi
Real Estate market must have seen a decline in recent past but it is again catching up and reinstating the market share. Sethia Infrastructure, one of the leaders in real estate industry has proved that by already creating a buzz about their much awaited and ambitious project coming soon in Kandivali West. In order to be heard and seen for their latest venture, the real estate giant roped in Bright Outdoor to promote their outdoor campaign.
Bright outdoor executed the campaign in and around Mumbai City. Hoardings were placed at key locations to garner maximum visibility. Strategic places like Goregaon Link Road, Andheri Chitrakoot, Kandiwali and Kandiwali Highway. Two types of creatives were used in the campaign, the first highlighted Sethia Infrastructures value and commitment and the second displayed the launch of 'Kalpavruksha Heights' with dark green background with a slogan "Mumbai wali life, outskirts wala price".
"Mumbai as a city happens to be a very important real estate rich city. Campaigns done here are of high decibel value gaining maximum reachability to potential customers. I am very positive about this campaign as we have managed to put out the hoardings at arterial roads of the city. Sethia infrastructure is known for its commitment and quality product. I wish Sethia Infrastructure all the best for their project." Yogesh Lakhani, CMD, Bright Outdoor Media.