Bhawana Anand, New Delhi
Discovery Kids, a kid's dedicate channel takes the fun and delivers on its promise of smart fun to the OOH medium. The TV channel has launched a 'Disovery Kids Joy Express' to create a unique touch point for kids to have fun while they learn on-board. The fun ride has been organised with Rapid Metro Gurgaon Limited partnership. The brand runs the express every weekend from Sikanderpur Rapid Metro Station.
The ride, initiated by The Social Street, is designed to deliver an enriching experience for kids via a consumer engagement. To add the attraction to the ride, the TV channel brings the kids' favourite superhero- KISNA on board for the meet and greet with kids. Where the Rapid Metro is meant for the corporate people travelling to Gurgaon, the brand organises special rides special joyrides for Schools, NGOs and Corporates.
Speaking about the initiative, Rahul Johri, Executive Vice President and General Manager, South Asia, Discovery Networks Asia-Pacific, said, "Discovery Kids continues to bring alive 'smart fun' through its on-air content and innovative outreach campaigns. 'Disovery Kids Joy Express' extends this promise by engaging with kids and giving them a priceless experience."
Rajiv Banga, MD & CEO, IL& FS Rail, said, "It has been Rapid Metro's endeavour to connect with the younger generation and create awareness on the benefits of metro. Joy Express is a unique initiative which has been well accepted by our youngsters. We are happy to partner with Discovery Kids and we welcome them on board the Joy Express. Our association with them is based upon the synergies both companies bring, backed by our philosophy to innovate and provide a better customer experience".
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Tags : Discovery Kids The Social Street Metro Gurgaon Limited Rajiv Banga Rahul Johri DISCOVERY KIDS JOY EXPRESS
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